Marketing

Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move into search. It’s vague, yes — but it’s not just smoke either.  Three agency execs told Digiday that Meta has confirmed its working on something in search though the company’s staying tight-lipped on the details […]

As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach and Colby Brock held seven in-person events. So far this year, the duo has already organized five IRL events and experiences — including meet-and-greets and an escape room in Los

Eyeo has a new head and a brand-new bag. On Monday, the ad blocking and filtering company, announced a change in leadership, with Frank Einecke stepping down as CEO after roughly three years in the role. Einecke, who will stay on as an advisor, is being replaced by Douglas de Jager, the founder and former

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.

There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative AI to churn out marketing copy or creative doesn’t necessarily mean the results are any good. Like any other tool, knowing how to get the most out of a large language model takes time and

For over two decades, Google has served search results in essentially the same format: a ranked list of blue links that users scroll through to find relevant information. Now, Google’s AI search is challenging that fundamental approach with Web Guide, an experimental feature that doesn’t just find information – it thinks about how to organise…

A couple of weeks ago, regulators settled with health and wellness publisher Healthline over alleged violations of the California Consumer Privacy Act (CCPA) involving unauthorized user data sharing and opt-out failures. It’s a pretty big deal. At $1.55 million, the settlement with Healthline is the largest penalty under the CCPA to date, and it’s a