Marketing

The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create custom versions. “Your Personal Podcast” is available to registered users on the Post’s mobile app, starting today. The goal behind the AI-powered podcast is to give The Post’s audience more ways to access […]

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a minute?  For a short window in the early 2010s, it was everywhere – until it was gone. Now, it’s mostly remembered as one of those “What were we doing?” internet moments. And don’t get me started

At What Cost? You probably don’t need to be told that grocery prices have skyrocketed since the pandemic – up 25% in five years. But the bad news only continues: Retailers are seeing how far they can push the envelope on dynamic pricing. Instacart has been experimenting with selling the same product from the same

Netflix and Paramount’s competing bids for Warner Bros. Discovery (WBD) will dominate the next act of the streaming wars. Brands and media buyers will have to pay close attention to whichever rival proposal wins out (barring unforseen other bidders). Further consolidation in the media industry will have repercussions for advertisers and the price they pay

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving. Agentic agencies Netflix-WBD, WBD-Paramount, Paramount-Trump and more Agentic agencies More and more TV and streaming ad buying is being done programmatically. And more and more, AI agents are beginning to be

As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients not only build campaigns but find pools of customers they may otherwise have missed. Overseen by Bob Lord, Horizon Media’s president, and

If programmatic advertising is already automated, then what’s the point of integrating AI agents? That’s the question I had on my mind heading into this month’s Digiday Programmatic Marketing Summit in New Orleans, La. And it’s the question I put to a host of programmatic experts in attendance, from agencies to ad tech vendors. Their

The elevation of workforce data is no longer a possibility — it is here. And in the coming year, that data will play a bigger role than ever in C-suite decision-making. “In 2026, an organization’s people data will rival its financial data in strategic importance,” predicts Steve Holdridge, president and COO at HCM tech company