Marketing

Among the many ways generative AI and its machine learning ancestors are helping media agencies do their jobs more efficiently, campaign optimization seems to be catching on in a bigger way. Essentially, more and more media agencies have boosted and sped up their AI abilities to apply marketing mix modeling to media campaigns — and […]

As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters. The rumors were true: OpenAI’s long-anticipated browser now

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026. YouTube’s new deal dynamics OpenAI’s entertainment industry gaslighting, Facebook’s creator charm offensive and more YouTube’s new deal dynamics YouTube’s

This article was first published by Digiday sibling Modern Retail. Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs. After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods.

Brands and media agencies rely on Google’s Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they’ve never had much luck negotiating the rates on that ad inventory. Given AdX’s dominant position in the marketplace, they might as well have been talking to a brick wall.  Earlier this year,

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year. The post Netflix Boasts Its Best Ad Sales Quarter Ever (Again) appeared first on AdExchanger.

Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart TVs with an open, ad-supported system. Now, SVP Matthew Henick has lofty goals for what Ventura can achieve. The post Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV

Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to global reach and inclusivity.  For instance, in

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.