Marketing

Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s. The post CDP Hightouch Has A Shortcut For Making UIDs appeared first on AdExchanger.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform. The post Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach appeared first on AdExchanger.

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign activation. Which is why AWS debuted a cloud infrastructure service specifically for ad tech on Thursday. The new service, called RTB Fabric, offers ad tech platforms more

The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire system runs.  Up until now that’s been the quiet part of its ad strategy. Moving forward it’s saying it out loud. The company is launching a managed cloud network built specifically to handle

Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates. The post Sour Scrapes; (Anti)-trust The Process appeared first on AdExchanger.

This week’s Media Briefing looks at how publishers are laying the rails for agent-led buying. We look beyond the hype at the reality of what agents are in play today within publishers’ commercial operations and what’s moving into the pilot phase. The promise of agentic AI-driven media buying is promising for publishers because it could

This story was first published by Digiday sibling ModernRetail ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying. A new working paper from researchers at the University of Hamburg and the Frankfurt School of Finance & Management finds that referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search,

This story was first published by Digiday sibling WorkLife Aruna Ravichandran leads marketing for Webex at Cisco with a 99% remote team, less than 1% attrition and what she calls “maniacal execution.” We caught up with her at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the

By now, it’s hard to ignore where OpenAI is headed. The executive hints, the ad world hires, the burn rate that would make tech CEO blush – all signs point to advertising. This week’s launch of its long-rumored browser only reinforces that view. Digiday traces the steps that brought the company to this inevitable moment.