Marketing

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]

Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across demand paths and signals. And with AI reshaping the landscape (referrals from ChatGPT to news publishers saw a 25x increase from the first half

Don’t Give Me Your SaaS The software as a service (SaaS) business model has become synonymous with integration and interoperability. One SaaS business usually connects to other SaaS businesses. But not so much anymore, writes Keynes Digital Founder and CEO Dan Larkman at AdMonsters.  Wall Street investors and venture capitalists jumped on the SaaS startup

This story was first published by Digiday sibling Glossy Procter & Gamble on Tuesday announced a 2% growth in net sales for the fourth quarter of 2025. But the conglomerate’s forecast remains modest as uncertain tariffs and consumer sentiment threaten sales growth in the U.S., its largest market. The owner of beauty and personal care

More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that’s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention — all without consent, let alone a check.  The usual suspects showed up — publishers,

As the release of “Grand Theft Auto VI” grows closer, Rockstar Games is looking to expand its creator platforms team. Rockstar Games is currently hiring for two roles — a senior product manager and associate compliance manager — dedicated to the game developer’s creator platforms. These hiring plans represent a expansion of Rockstar’s creator platforms team,

It can be difficult for smaller advertisers to gain a foothold in Google’s search advertising auctions. Money talks, and marketers without the limitless cash reserves of their largest rivals often find themselves boxed out of the best slots. But every now and then, a major player dips out – and the status quo gets remixed. In

This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream. Moneyball Skydance’s Faustian bargain, NBCUniversal’s ESPN, Netflix’s video podcast push and more Moneyball Streaming has overtaken traditional TV when it comes to overall viewership. But sports still tilts the balance

Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight brand peers, but could also cause a headache for creative agencies. For the last year the CPG giant has been working with marketing services group Brandtech to build up its Beauty AI Studio: a bespoke,