Marketing

January isn’t even over, and the mood around AI has already turned sour. The optimism has curdled into something heavier — a creeping sense that whatever promise this technology once held is now being eclipsed by a darker, more unforgiving story we’re bracing ourselves to live through. That anxiety spilled into the open this week in […]

This story was first published by Digiday sibling ModernRetail Several former Walmart leaders say they expect the big-box retailer to keep a close eye on Amazon’s proposed big-box store near Chicago. Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products, including groceries and

The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t getting any more connected.  In the 2026 installment of the State of Digital Media Benchmark, the media consultancy analyzed the

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns. The post You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation appeared first on AdExchanger.

For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough.  In 2025, that gray zone disappeared. What changed was not the sudden arrival of a sweeping new law, but the scale and seriousness of enforcement.