Marketing

Client meetings sit at the centre of modern service businesses. Revenue is negotiated there. The scope is clarified there. Strategy evolves there. Expectations are reset there. Yet in many organisations, the documentation of those meetings remains informal and vulnerable to interpretation. In client-facing environments, information does not guide execution; it defines accountability. A statement made […]

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check.

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by playing games and completing surveys. It hit the No. 2 spot in the US App Store after

In 2020, Carson Roney was a college basketball and volleyball player recording dances on a fairly new app called TikTok. Six years later, Roney has 5 million followers on TikTok, nearly 700,000 followers on Instagram, and deals with brands including the NBA, Gatorade and Abercrombie. Roney and her manager, Erin Convey from Wasserman, credit that

This week’s Media Briefing explores how the “SaaS-pocalypse” is reaching publishers, as AI coding tools make it easier and cheaper for media companies to build their own apps and workflows — and entering into “build versus buy” discussions around paying for software vendors. Publishers are vibe coding their way into the “SaaS-pocalypse” debate The Economist

OpenAI is building the ad measurement infrastructure that would let it compete for performance budgets, not just brand spend.  The AI company is working on a conversion tracking pixel — the same type of tool that sits invisible on millions of sites and tells advertisers exactly what happened after someone saw their ad, according to

This story was first published by Digiday sibling Modern Retail Amazon is hitting pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances. “We recently let a small number of advertisers know that we’d be updating their available payment methods to pay with

Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability and organic search. Digiday identified eight agencies, including both indie and holding company shops, currently advertising for director, assistant director