Marketing

WPP’s chief AI officer has a theory about agentic AI. It is, Dr Daniel Hulm told attendees at the IAB U.K. ‘s AI growth summit in the “teenage sex phase” — everyone thinks everyone else is doing it but when they actually look, they’re not.  It’s a crude metaphor. It’s also probably accurate. The past […]

This article was first published by Digiday sibling Modern Retail. TikTok Shop says it’s continuing to drive rapid growth for small businesses, even as bigger brands swarm the platform. U.S. small businesses on TikTok Shop — sellers with less than $15 million in annual revenue — increased sales by 66% in 2025 compared to the

Autonomous agent-to-agent trading could hit scale within six to 12 months. But there’s a catch: the industry’s standards need to keep pace with the technology. That’s what Jamie Allen, Nvidia’s director of AI for sports, ad tech and streaming media told me earlier this week when we caught up. This is a member-exclusive article from

Ran Avrahamy, Chief Marketing Officer, AppsFlyer Web marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into observable traffic. And the signals that once made the web feel legible — referral paths, session data, conversion events

This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauly, who launched a publisher monetization tech consultancy after an eight-plus year stint as a product lead at Mediavine,