Marketing

A new joint venture called Tekta seeks to streamline NIL marketing activations and make them more measurable for Publicis clients.

When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May, Prebid announced that its president, Mike Racic, its chairman, Garett McGrath, and Christian Janelli, its director

Following three years of legal warfare with its parent company LG Electronics, Alphonso – LG’s ad tech division – finally has a way out. Actually, it has three potential options. Alphonso is weighing a traditional IPO (it filed a confidential S-1 in September 2025), a joint venture with Comcast or a billion-dollar private equity deal with

Brands used to pick one agency partner or the other. The ones pulling ahead now use both. On purpose.

High-traffic screens are only part of the story. Audience data shows which screens matter most.

Paid search isn’t dead. The data shows top brands still invest, outperform and win with search today.

Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs. Meanwhile, other alternatives like Fable 5