Principal media once again finds itself in headlines, at least in Digiday. That’s because it seems the agency holding companies are throwing any and everything they have at it to try to grow that side of the business. Several stories in Digiday last week point to this, and consultants that connect marketers to agencies are […]
Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they’re prodding creators to help them shape concepts, influence products and pressure test ideas. All signs point to a maturing creator economy. Ask any influencer agency exec. CMOs have a new respect and the power dynamics are shifting. But
Who owns the creative brief? Brands and creators are renegotiating the relationship Read More »
This is an excerpt from our Digiday+ Research report “The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku,” which analyzes the ad-supported streaming landscape and its role in marketers’ playbooks. The report is based on a survey of 125 brand and agency professionals, as well as individual interviews with marketing
D+ Research: Marketers navigate a changing CTV landscape Read More »
Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.
Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2 Read More »
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
Snickers’ ice cream line seeks help with telling the internet to chill out Read More »
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
Snickers’ ice cream line seeks help telling the internet to chill out Read More »
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
Campaign Trail: Journeys amps up absurdity to break back-to-school conventions Read More »
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. The post DOOH You Like Women’s Sports? appeared first on AdExchanger.
DOOH You Like Women’s Sports? Read More »
Marketers trust their metrics. Engagement, sentiment, share of voice – these numbers guide strategy, budget, and how a brand reads its own health. But what happens when the baseline you’re tracking against is an illusion? That trust can now be a major liability. AI-driven narrative attacks have gotten fast enough, cheap enough, and convincing enough
DMWF Spotlight: There’s finally a name for what’s hijacking your brand narrative Read More »
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup. The post Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps Read More »
