Marketing

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire. The post Advertisers Await Programmatic Pause Ads appeared first on AdExchanger.

For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform

Two summers ago in Paris, the advertising industry ran an experiment in public. The 2024 Olympics became the first Programmatic Games, and the results settled a debate that had been dragging on for a decade.  Paris proved the mechanics: Premium live sports could be transacted programmatically, programmatic access could widen the buyer pool, and reach

The Great Convergence  Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former Google leader Hugh Williams, according to a memo sent to employees in June.  There will be five divisions to the

Agencies are out in front on AI. Advertisers are not. That’s the view of agency bosses who spoke to Digiday at Cannes Lions. They said that for most of the clients they work with, they’re still stuck figuring out governance, budget, and whether they even trust what they’re being sold. Nothing new there. Agencies are,

Happy 250th Birthday, America! As one of three host countries of the 2026 World Cup, you received a bit of a gift from the U.S. Men’s National Team, which is on to the round of 16 having beaten Bosnia and Herzegovina on July 1 to advance. Today the team faces Belgium in hopes of getting

Marketers have been trying to game LLM responses to suit their brands since users began turning to AI for search. In recent months, they’ve become aware that AI search responses aren’t just a user touchpoint that needs attention, but a competitive arena in which they might influence the way their rivals are perceived — and

Sean Evans, the man behind the hit YouTube celebrity interview series “Hot Ones,” was named one of Time’s 100 most influential creators of 2025. He was early to CTV, early to the interview-as-spectable creator format, and among the first journalist-slash-creators to turn a YouTube show into a recognizable franchise.  He has watched platforms and formats