Marketing

OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it. The post OMD Worldwide’s Ben Hovaness On What We’re Getting Wrong About The Open Web appeared first on AdExchanger.

A stunt campaign boosts the brand’s partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted execution environments (TEEs), which are new cloud-based ad exchanges that help match first-party data sets and browser data for targeting

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In the health care space, however, data is often underutilized due to fragmented systems and a lack of integration between marketing and clinical data. With over

Despite Latin people making up nearly 20% of the country, they are still underrepresented in several types of media–and it’s a major business loss. (THR)

Last month, Google and California struck a groundbreaking, controversial deal to funnel almost $250 million into the state’s journalism over five years (while shoehorning in … an artificial intelligence accelerator), sidestepping a more sweeping effort to force Google and Meta to pay news publishers. But will any of this funding be accessible to the smallest…