Marketing

Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized this year are setting the standard for what strong workplaces look like: those that lead with purpose, put their people first and shape the future of work in ways that strengthen the business. 

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to connected TV. The post Walmart Buys Vibe.co To Woo SMBs To Streaming appeared first on AdExchanger.

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.

At ADWEEK House, Graham and CMO Marisa Thalberg explored how plus sizing is central to authenticity.

UTA’s Margot Hauer-King on how hospitality and persuasive storytelling are reshaping the way brands interact with modern culture.

Content creation is evolving from a campaign mindset to a continuous system.

At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.

Cannes Lions reveals the winners across the Entertainment and Craft tracks.