Marketing

The second-quarter earnings call period is often seen as a reprieve from the traditional summer slowdown, for news junkies at least. If nothing else, it’s an opportunity to pore over the books and try to anticipate what’s ahead for the remainder of 2026.   Digital media enthusiasts are currently digesting the eyewatering amounts of dollars […]

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search

Search engine optimisation has gone way beyond just keywords and backlinks. Modern SEO strategies rely on a complex network of tools and platforms. These include automation systems, data analysis services, and monitoring frameworks. While marketing specialists focus on content and analytics strategy, another crucial aspect of the process remains underexplored. That is, the technology infrastructure

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before. PubMatic and Optable are both productizing this shift with agentic tech and collaborating on a new end-to-end workflow

New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30. Trade groups managed to push the registration deadline back to 2027, but the rest of it took effect immediately. “This makes the Mactaggart-induced one-week passage of CCPA look downright tame,” said Charlie Simon, VP of private advertising

Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns. The post Tokenizing Tokens; In OpenAI We Trust? appeared first on AdExchanger.