Marketing

Albertsons has revealed that its conversational AI tools are helping generate higher average order values as cost and value take centre stage in shopper’s minds. In an otherwise challenging year for the grocery chain, news that its pre-order sales increased has been a welcome relief from struggling in-person shop sales, as it deals with a

AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As strategies shift from broad segmentation to focusing on individual journeys, the ability to unify data and personalise actions becomes fundamental. Marketers are prioritising trust and relevance in every channel to enhance outcomes and audience engagement. Modern omnichannel personalisation means moving

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could mean if the same infrastructure used to target ads is used to track and identify individuals. These are

Driven Crazy Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis.  What started as Waymo’s city-by-city driverless taxi tests has now hit critical mass – and the industry is running (driving?) headfirst into an

X is launching a new revenue model for creators next month, called the Original Content Rewards Program, that will reward creators who produce “original, high-quality content” that is a reflection of their creativity and expertise, according to the official announcement. SpaceXAI execs told Digiday they consider it the “year of the creator,” which is why

Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect of cutting web traffic to some websites by as much as 58% as users opt to remain within Google’s real estate, rather than clicking through.

Observers hope adland won’t repeat past mistakes, especially as it looks to develop standards for measuring how ads will work in LLMs, many of which are set to become the primary means of accessing information. Jaded observers of the past will note that the stakes have never been higher, and equally lament how the deck

This story was first published by Digiday sibling Modern Retail. By the end of this year, shoppers will finally be able to use Apple Pay and Google Pay in Walmart stores, ending years of frustration that the retailer didn’t support what is now a nearly ubiquitous payment option. Walmart will begin to support contactless payment methods

Subscribe: Apple Podcasts • Spotify Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The degradation of search referral traffic isn’t new. The writing has been on the wall since the advent of AI chatbots. Now,