When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May, Prebid announced that its president, Mike Racic, its chairman, Garett McGrath, and Christian Janelli, its director […]
The post New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era appeared first on AdExchanger.