Marketing

High-traffic screens are only part of the story. Audience data shows which screens matter most.

Paid search isn’t dead. The data shows top brands still invest, outperform and win with search today.

Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior, such as the use of reasoning tokens, can materially affect real-world costs. Meanwhile, other alternatives like Fable 5

Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads. The post Ad Tech Without Profit; What’s With The MaxxMaxxing? appeared first on AdExchanger.

This article was first published by Digiday sibling Modern Retail. When and how to use AI in advertising imagery is proving to be one of the biggest questions facing marketers this year. For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.

OpenAI’s enterprise ambitions have found a new target: ad teams.  The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a vacancy currently on OpenAI’s careers page. The role is tasked with building “the content, thought leadership, events and demand programs needed to drive enterprise advertising pipeline

Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in. Marketing execs have long since rallied around industry buzzwords like authenticity or community. From RFPs to campaign planning, high level marketing execs have entered “fandom” into the current buzzword du jour. For this word

What a time to be a holding company CEO. You’re either the charmer who lands big clients then waltzes off to the next pitch to sprinkle your fairy dust (Arthur Sadoun), or you’re the wily old veteran who’s climbed to No. 1 by knowing when to buy — or not buy — a competitor (John

Ads are starting to get served to bots instead of people. Nobody agrees on what that’s worth, or who gets credit for it. The Interactive Advertising Bureau is trying to fix that. A new framework, due out Nov. 12, will tackle how to attribute ads served to AI agents, the mechanism increasingly standing between publishers

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads. The post Bridging The World Of TV And Ad Tech appeared first on AdExchanger.