The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing Read More »
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other
The Programmatic Auction Is Changing In Real Time – Here’s How Read More »
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS. History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration.
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily Lai, WPP Media’s group director of media optimization, told the crowd at AdExchanger’s Programmatic AI event in Las Vegas this
Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name Read More »
This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back. Publishers enter the era of Google AI search James Murdoch buys half of Vox Media, BuzzFeed CEO Jonah Peretti on why he sold BuzzFeed,
Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway through an awareness-boosting campaign for its Richmond brand, investing across linear TV, video on-demand (VOD), paid social, out-of-home (OOH) — and retail media. The firm has allocated budget across the retail media networks of Tesco, Asda, Sainsbury’s and Morrisons for the campaign, according
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth Read More »
OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look. A week after the platform made it easier for e-commerce companies to bulk create their shopping ads, it’s now giving advertisers more options to customize their ads around ChatGPT conversations. The platform is testing a new ad format
OpenAI gives ChatGPT ads a visual upgrade Read More »
Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers. The Amazon-owned live-streaming platform just announced changes to this model that let more creators access its monetization tools. The product tweaks are aimed at a long-running imbalance: according to its 2025
Twitch tweaks monetization tools to try and help smaller creators build a following Read More »
First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in
A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience to prirotize AI chats.
Google upgrades AI search ads: what marketers need to know Read More »
