This story was first published by Digiday sibling Modern Retail. Heineken USA is pouring more marketing dollars into soccer this year ahead of the 2026 FIFA World Cup. The brewing company, which has trademarked itself as “the official beer of soccer,” is not an official World Cup sponsor. However, it’s getting in on the larger summer soccer […]
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.
Upfronts Day Two: Dancing And Data Read More »
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect outcomes data to their own first-party data for video campaigns through a standardized conversion API (CAPI). The CAPI will include
Warner Bros. Discovery’s Upfront Was All About Performance Read More »
New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans.
Priceline brings back its Negotiator to combat soaring travel costs Read More »
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation
The state of agentic advertising Read More »
The brewer is cementing its focus on soccer by urging fans to use their volunteer time off benefit to catch matches and give back to local communities.
Heineken urges US workers to embrace volunteer benefits and watch the World Cup Read More »
TikTok is opening its ads platform to AI agents with its new model context protocol (MCP) server and developer toolkit, aimed at automating campaign creation, management and optimization. TikTok Ads Model Context Protocol (or TikTok Ads MCP) Server will “effectively enable marketers to connect their own AI agents directly to the Tiktok ads platform so
TikTok launches MCP server to let AI agents run campaigns Read More »
TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during
Forget Dances. TikTok Wants People To Shop Read More »
The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.
CeraVe taps into basketball lore for latest social-first campaign Read More »
Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at Zoom, it’s her remit to stretch people’s perception of a brand that many now treat not unlike basic infrastructure. Zoom
