Marketing

The ad industry is hunting for the AI equivalent of a silver bullet. Microsoft’s CEO Satya Nadella just made it clear there isn’t one. Instead, he argued at the World Economic Forum in Davos, Switzerland, the agentic era will eclipse companies that stop chasing a single winning model and start learning how to orchestrate many […]

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators. YouTube TV (2026 edition) Netflix’s all-cash offer for WBD, a “Creator’s Bill of Rights,” TikTok’s micro-drama app and more YouTube TV (2026 edition) Shows have become a focal point for YouTube. And now getting

OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late. ChatGPT’s 2022 launch inaugurated the current generative era and made the app a touchstone for the entire sector. But OpenAI’s head start has since been eroded by

The crunch moment in Google’s antitrust battles with the Justice Department over its ad tech stack looms ever closer, with Justice Leonie Brinkema expected to issue her remedies ruling by the close of Q1.  While these deliberations take place in the chambers of a courtroom in the Eastern District of Virginia, developments elsewhere underscore the

OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early and foundational the effort is. There are no ad sales chiefs with deep agency relationships, no account managers

Netflix dropped two sets of numbers on the same day: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery. During a call with investors, Netflix boasted that it beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. The post Netflix Doubled Its Ad

Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new features, publishers’ subscriber programs serve many purposes. As acquisition costs rise and audience data becomes harder to access, publishers are increasingly turning to community not as an engagement tactic, but

This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS

Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign