Marketing

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market […]

The world of political advertising is still a little old-school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the most

LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform has launched its first creator marketplace, making creator discovery easier — or at least more scalable for marketers looking to reach LinkedIn’s growing creator ecosystem — the latest step in a multi-year push

Hasbro is creating a new route for licensing its characters in AI media and interactive experiences, starting with some of its best-known intellectual property. The company has launched Sixth Wall, an AI studio that will manage approved AI uses of Hasbro characters by third parties. Twelve characters will be available through the ElevenLabs Iconic Marketplace

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow. Raff, who joined goop last April after stints as SVP of digital at Hailey Bieber’s

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary attention metric, called AU, is now live in Amazon DSP. Advertisers can target high- and medium-attention ad inventory while filtering

Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week.  In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. BS buys these properties on the cheap, while the aggregate data and services improve performance across the fleet. The idea

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. The outcomes upfront Scott Pelley’s exit interview, Accenture Song’s Whalar acquisition and more The outcomes upfront Outcome-based buying isn’t coming into the upfront this year, but this could be the year that brings outcome-based buying

The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to activate around it. With games spread across the United States, Mexico, and Canada, transportation difficulties and rumors of shady ticket reselling, there’s a growing tension between the scale of the event and how