Marketing

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […]

For years, “inventory cleanup” (or “rationalization”) meant one thing: curating the domain list. Whitelists, blacklists, inclusion lists, MFA lists, premium lists, “approved publisher” lists. The industry uses them to reduce risk, improve quality and create a sense of control in an open marketplace that often feels chaotic. That era is ending.  It’s not because domain

Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity. The post To Buy Or Build Your Bot; No Horizon On The Horizon appeared first on AdExchanger.

This week’s Media Briefing covers what to expect from Digiday’s Publishing Summit in Vail, Colo., next week, with publishers strategizing for the AI era and revealing their biggest hurdles in developing creator networks. BuzzFeed’s rocky future Axios layoffs Navigating AI licensing, bot-blocking and creator strategies Where better to unpack the media industry’s biggest challenges than

This article was first published by Digiday sibling Modern Retail. Consumer brands and retailers aren’t sitting on the sidelines this March Madness. Companies across sectors, from footwear to personal care, are racing to sign college basketball players and feature them in marketing materials as the NCAA tournament gets underway today. Earlier this month, Jordan Brand

Cloudflare is pushing to create a market for licensed AI content, offering a compliant crawler aimed at giving publishers more control and reducing inefficient site crawls — even as some question the irony of the company that once blocked scrapers now building one itself. Last week, the company released a crawl API (its crawl endpoint

Earned media used to mean landing a headline in a major news publication. Now, it’s more likely a mention from a TikTok news explainer or creator-led podcast. As audiences increasingly turn to social media for news — and LLMs challenge publishers’ distribution dominance — some brands are starting to earmark earned media dollars for news-adjacent

AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.