Marketing

Advertising performance and media quality are top of mind for buyers. But open web publishers lack tools for signaling their high-performing media in programmatic bid requests. So there is a surfeit of vendors and data suppliers looking to fill the need. Gamera, a media quality measurement startup for publishers founded in 2022, announced on Tuesday

A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by actor Ed Norton. The post A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse appeared first on AdExchanger.

As the creator economy matures, falling foul of disclosure rules is an expensive risk for creators.  Today, BBB National Programs is setting out to standardize disclosures, measurement and accountability across the creator economy – a move aimed at bolstering brand confidence while protecting creators.  It is launching a creator certification program, through its non-profit foundation

After 12 years at Pinterest, Bill Watkins, the company’s chief revenue officer, is stepping down from his position at the end of the quarter. “When I started at the company we had 200 employees, 60M global users, and exactly $0 in revenue,” he posted to LinkedIn. “Fast forward to today and we have thousands of

For many marketing teams, the change did not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention started to lose traction. Over time, a pattern became clear: Gen Z was responding differently, and familiar marketing assumptions were…

How do privacy regulators decide which companies to poke? Often, it’s a consumer complaint. Other times, it’s a headline. And, sometimes, it’s just personal. Regulators are consumers, too, after all. But it’s important to remember that every brush with a regulator doesn’t turn into a full-blown case, said privacy attorney Tyler Bridegan, and he would

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework. The post OpenAI Opens The Box; And BBC Opens Up To YouTube Ads appeared first on AdExchanger.