Marketing

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.

Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On

Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands.  But the job is morphing, not going away.  Take Hinge’s Chief Marketing and Communications Officer Tamika Young, who insisted on adding the “comms” element to her remit when she was promoted last year, The Wall Street

Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. That shift is seen at Disney and Warner Bros. Discovery, for example. In covering this year’s upfronts, Digiday reported that

The south of France isn’t the only place in June CMOs flock for creative currency. The Tribeca Film Festival is fast becoming a fixture on the marketing calendar, especially TribecaX — the corner of it where marketers, talent agents and creators converge to scout projects, cut deals and talk about branded entertainment. When it launched

Consolidation among mid-level media agencies continues apace as they add resources to offer a wider array of services as a means of attracting larger clients. Independent media agency Mile Marker, formed less than two years ago, continues to be one of the more aggressive indies in pursuit of complementary pieces, having just acquired creative performance