Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added product tags and shopping links to posts using AI visual recognition. While some see value in having AI recommend products for consumers based on […]
Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast forward to today, and MyFitnessPal has just announced the
MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media Read More »
Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a
Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks Read More »
SYBO is a game developer company based in Copenhagen, and it launched Subway Surfers in 2012 as a mobile endless runner where players dodge trains and obstacles while grabbing coins. The game scored billions of downloads and built a huge following. On the other hand, Poki runs a browser gaming site with HTML5 titles that
SYBO deepens Poki partnership as Subway Surfers reaches 100m players globally Read More »
Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For businesses that sought to boost rankings, this meant identifying valuable terms, measuring their volume, and incorporating them into content. And although several businesses still follow this method, approaches are changing steadily. With generative AI systems emerging,
Conversational keywords as the foundation of generative engine optimisation Read More »
Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.
Beverage marketer sees cost savings with agentic media-buying test Read More »
According to a December 2025 report by PYMNTS Intelligence, “How AI Becomes the Place Consumers Start Everything” [email wall], AI is becoming a starting point for everyday activity online by consumers . The report’s authors surveyed 2,100 US adults and found that the structure of digital discovery, which begins at a search engine portal, has
AI in the comparison and purchase process: Report Read More »
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”
Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry Read More »
For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize
Future Is Training Its AI On Publisher First-Party Data Read More »
The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.
Lands’ End names first CMO in nearly a decade amid turnaround push Read More »
