Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified brand data, its Scout smart assistant intelligence, and execution tools inside AI platforms and workflows. The announcement addresses a problem facing marketing teams testing […]
Yext opens platform access for AI marketing workflows Read More »
Plus, how much it costs to sponsor a retail upfront.
Warner Bros Discovery is adding more agentic AI features to its advertising technology stack as it works to automate parts of campaign planning, buying, forecasting, and measurement. The company gave advertisers and agencies an early view of the strategy during its upfront presentation last month. It has now provided more detail on how the technology
Warner Bros Discovery expands agentic AI use in ad buying Read More »
Just six weeks after OpenAI’s ads manager was made widely available in the U.S., the AI company has now expanded the product to the U.K., in beta. The move makes the U.K. the fifth market with access to the self-serve platform, joining the U.S., Canada, Australia and New Zealand. The mechanics are the same as
OpenAI expands ads manager to U.K., adds CPC Read More »
Some of the tournament’s top creative taps into national culture and regional nuances.
6 Top Local World Cup Ads: Adidas Backs Scotland, Brahma Dreams Big For Brazil and More Read More »
ADWEEK was on hand to see the brands at a recent match between France and Senegal.
An Inside Look at the Ad Experience at a World Cup Match Read More »
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.
Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsy Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Cannes-Can appeared first on AdExchanger.
Comic: The Cannes-Can Read More »
Fanatics Sportsbook recently adopted a different approach to its performance marketing, especially on CTV, after experimenting with ad tech outfit Cognitiv, which led it to move toward a more system-led approach. For years, performance marketers have built campaigns around the premise of defining the ideal customer, identifying where that audience spends time, and then placing
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV Read More »
Marketers are nervous about agentic media buying. WPP is betting governance is the answer. Which is why alongside the launch of its Buyer Agent for Video yesterday (June 18), it unveiled a coalition of premium media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as standards bodies IAB Tech Lab and Prebid.org. It
