Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
Chili’s CMO on brand’s winning value message and evolving data strategy Read More »
Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray. But when a publisher is engaged in obviously illegal activity like piracy – and going to great lengths to hide it from programmatic advertisers – then the decision becomes black and white. Ad fraud detection
How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites Read More »
The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. On this week’s podcast the ad tech nerds at AdExchanger serve up our analysis
Google’s Header Bidding Countermeasures Go On Trial Read More »
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital annually, have raised nearly $360 million so far this year, putting it on track to be the industry’s slowest year in over a decade, per Crunchbase data. That slowdown is due to market saturation, heightened…
5 Adtech VCs Reveal What They’re Looking For and What They Avoid Read More »
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past month alone, there was a major Google Search ranking bug, a calamitous data breach involving Google Ads and Google Merchant Center and outages across Google Ads,
Google Ads, Analytics And Merchant Center Are Glitching Out Of Control. Here’s Why Read More »
Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under unified leadership. The post Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg appeared first on AdExchanger.
Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg Read More »
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom in Alexandria, Virginia, over allegations that Google operates and maintains an illegal monopoly in the digital advertising market. Starting last week and into this week, hundreds of court-filed declarations, emails, depositions and other documents were
Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding Read More »
Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.
Hyundai’s former CMO Zepeda departs following internal reorganization Read More »
The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.
State Farm bundles football and fútbol for latest NFL-timed campaign Read More »
The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the
Unlocking The Potential Of Programmatic CTV For Publishers Read More »
