The buzz around Criteo’s groundbreaking partnership with OpenAI was palpable during the ad tech company’s first-quarter earnings call earlier today, but an earlier-tipped lag in retail media spend, plus slowed performance media spend, impacted its revenue during the quarter.
Despite Criteo’s leadership assuring the markets that it would return to growth by the end of the year, the immediate result was a slide in its share price based on an even more conservative 2026 revenue forecast from its earlier prediction.
Criteo reported first-quarter revenues of $425 million, down 6% year-on-year, as weakness in its retail media business offset continued growth in media spend and ongoing investments in AI-led products.
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