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Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public. The post What’s The Protocol?; It Might Be Time For X To See Itself Out appeared first on AdExchanger.

Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself. There was a time when a brand would have seized on that kind of accidental heat. A knowing post,

A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model. That, at least, is how Sir Martin Sorrell — the architect of that model and its most persistent critic — sees it. In his telling, AI has yet to graduate from pilot programs into anything that materially

More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X. According to former head of Americas Monique Pintarelli, who recently became its global head of advertising, 97 of the top 100 advertisers have

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby. Below is a potted roundup of the headline announcements, the wording of which (along with the causal observations of Digiday staffers), suggests the

As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time investing in technology that they believe matches them up effectively. Sometimes that tech can even be free. Horizon Media, the OG of indies, in mid-December announced the

Subscribe: Apple Podcasts • Spotify This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself and more about the industry at large.  Think of it as a temperature check. Agencies and tech platforms alike boasted and pitched their AI-powered