Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But when it comes to interactivity, “Simplicity is key,” said Maggie Zhang, head of global video measurement GTM at Amazon Ads, during a chat with AdExchanger at CES 2026. Viewers overwhelmingly prefer straightforward […]
Amazon Ads Shares Interactive Video Best Practices At CES 2026 Read More »
The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.
Puma names new senior global brand marketer following reorganization Read More »
The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.
7-Eleven’s chief marketing officer Marissa Jarratt departs Read More »
Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.
Streaming widens sports marketing field: Here’s what the numbers say Read More »
For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice. The post Interactive CTV Ads Were Mostly Talk – Until Now appeared first on AdExchanger.
Interactive CTV Ads Were Mostly Talk – Until Now Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Quarterly Revenue Planning appeared first on AdExchanger.
Comic: Quarterly Revenue Planning Read More »
Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be. The post Amazon Strives For Streaming Ad Dominance; Everything But The Media appeared first on AdExchanger.
Amazon Strives For Streaming Ad Dominance; Everything But The Media Read More »
2026 will be the year authenticity gets repriced in the creator economy. The importance, reach, and financial power of the creator economy is well-established — now everyone is fighting for a piece of the pie. As such, it will become increasingly important that these pies feel freshly baked by hand rather than stale and mass-produced.
Digiday’s extensive guide to what’s in and out for creators in 2026 Read More »
Walmart is going all in on artificial intelligence and agentic technologies for its ad platform. What was a retail media arms race has morphed into an agentic AI race so far this year, and Walmart seems to be taking aim at Amazon’s ad business. On Tuesday, Walmart execs said they would put ads in Sparky,
This year, TechRadar publisher Future wants to win the AI visibility game. Future — which also owns U.S. titles including Tom’s Guide, Who What Wear, Marie Claire, and Ideal Home in the U.K. — rolled out a proprietary AI visibility tool called Future Optic. So far, the tool, launched in beta in November, has increased
Future starts to sharpen its AI search visibility playbook Read More »
