Marketers are nervous about agentic media buying. WPP is betting governance is the answer. Which is why alongside the launch of its Buyer Agent for Video yesterday (June 18), it unveiled a coalition of premium media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as standards bodies IAB Tech Lab and Prebid.org. It […]
Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over again — to the point where you swear you’ll never buy that product because they’ve hounded you and interrupted your content experience? Omnicom, via its Omnicom Media and Omnicom Production arms, plans to
Omnicom Media rolls out research showing the need for CTV advertising to change its ways Read More »
Scott Fenton has a man bun, tattoos, and a Travis Scott sneaker collection visible over his shoulder on Zoom calls. He is also, improbably, the brand director of Chelsea Football Club — a role that, at most Premier League clubs, is still written up as a commercial function: ticketing and memberships, partnership activation, fanbase growth,
OpenAI’s advertising platform remains a building site, but marketers remain incredibly keen to forge alliances with the generative AI leader. L’Oréal is the latest to strike a deal, this week unveiling a partnership to give it a leg up in product discovery and to use the organization’s latest models in its CreAItech marketing production system.
L’Oréal accelerates generative AI content engine with fresh OpenAI deal Read More »
Ahead of any given Cannes, at 7:49 a.m. a villa is being checked for internet speed. Thirty minutes away at the airport in Nice, a flight has just landed, while a driver is already working through three last minute amended pick up lists and a detour on his phone. On the Croisette, a beach stage
Invisible Cannes: The hidden workforce behind the Croisette Read More »
Stagwell has launched The Media Machine, a media-side extension of The Machine, Digiday has learned. The Media Machine is essentially the challenger holding company’s equivalent of an operating system, powered and empowered by AI. The Media Machine extends what Stagwell has spent the better part of two years building with The Machine (but which formally
Stagwell enhances its AI-powered tools on the media side Read More »
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains Read More »
Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped. The post What Remains Of Vox Media Is Getting Bought By Penske Media Corp. appeared first on AdExchanger.
What Remains Of Vox Media Is Getting Bought By Penske Media Corp. Read More »
Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would want to budget for, with higher CPMs, non-cancellable commitments and premium inventory that costs more than anything else in the
Why streaming sponsorships are the most efficient buy in TV Read More »
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs. The post Inside The Trade Desk’s Pitch For Ventura TV OS appeared
Inside The Trade Desk’s Pitch For Ventura TV OS Read More »
