Digital Marketing

Google said at the ad tech antitrust remedies hearing Friday that it will cooperate with rivals, but some industry execs feel that’s not enough to curtail any future monopoly strategies.

The focus has been on live reads by on-air hosts, but produced spots deliver a clear and more refined reflection of brands/products.

Advertisers’ need for agencies is transforming, evolving from reliance on execution to reliance on specialized expertise and strategic guidance.

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more accurate and secure conversion measurements for iOS campaigns.

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys yielded an average 62 cents in 2024.

Paramount Global should do whatever it takes to marshal its legal resources, and dedicate whatever amount of money it will take to fight, fight, fight Trump’s meritless lawsuit against CBS News.

Consumers are looking for brands that feel human, respond quickly, and offer content that informs, entertains or benefits them directly.

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock.

The LA-based programming, commercial and branded content company has opened offices in the Union Square neighborhood of Manhattan. The company’s commercial work and branded content is done via subsidiary studio Bolded. The studio has partnered with brands on series like Cold As Balls with Kevin Hart (Old Spice),

Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search broadly available to sites that host conversational AI interfaces earlier this year.