Digital Marketing

More than ever, advertising agencies are acting as principals rather than agents. That means they acquire media – therefore becoming the owner, or “principal,” of that media – and then resell the media to their clients. Marketers need to be educated about this so they can make informed decisions about the role of principal media […]

Apple waited too long to seek to intervene in an upcoming antitrust hearing that could end its long-standing search and revenue-sharing partnership with Google, a federal appeals court ruled.

With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024.

TV station competition is slowly eating into legacy local TV stations’ businesses. Digital-first social media networks and others continue to make inroads on political ad sales.

TV station competition is slowly eating into legacy local TV stations’ businesses. Digital-first social media networks and others continue to make inroads on political ad sales.

Prior to the assignment, The Many served as creative AOR.

Backed by a digital and social campaign, the year-round food truck is backed by activations and merch.

The firm cited continuing “challenging” macroeconomic issues, a big reduction in the spending of a big tech client last year and continuing lower spending on marketing across its technology client roster.

Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers reach and interact with consumers.

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