Digital Marketing

Meta said on Tuesday that it will rename the Facebook “Video Tab” the “Reels Tab.” All Facebook videos will soon be shared as Reels, regardless of their length or formatting.

Attempting to further streamline the video creation and sharing process, Meta said on Tuesday that it will be renaming the Facebook “Video Tab” the “Reels Tab.” Per the change, all Facebook videos will soon be shared as Reels, regardless of their length or formatting. “In the coming months, all videos on Facebook will be shared

Meta Platforms is urging a federal judge to toss claims that it overcharged advertisers a collective $4 billion, arguing that the lawsuit is barred by California’s four-year statute of limitations.

Google has added general availability for 2.5 Flash and Pro and is bringing custom versions into Search. Features such as reasoning and calculating tasks and costs will be important to marketers and developers using these platforms.

“Companies owe it to their employees – they owe it to the public – to let them know that this is what’s going to happen,” warned Edelman Vice Chair Nikki Haley.

At Cannes Lions, Uber officially launched an in-house agency Creative Studio to partner with advertisers, with Molson Coors becoming the first brand to trial its advertising ad platform Ride Offers.

The holdco has begun incorporating “synthetic audiences” into its vaunted CCS media planning and buying system as part of “next gen planning for the Algorithmic Era.”

Built on the OpenAI LLM, the new tool allows users to access INMA’s vast content archive.

It’s unclear if the settlement incorporates any larger changes to McDonald’s media buying practices, notes “Variety.”

It’s unclear if the settlement incorporates any larger changes to McDonald’s media buying practices, notes “Variety.”