Digital Marketing

It’s not often that advertisers select “vaguely threatening” as the chosen tone for a campaign.

Apple and Google should “take the necessary steps” to comply with a law that will prohibit app stores from distributing TikTok unless it separates from China-based parent company ByteDance.

Bluesky is now under fire from thousands of users who want the platform to ban Jesse Singal, a writer and podcast host known for spreading rhetoric that has been viewed as anti-trans.

The incumbent was J3, a dedicated unit formed by Interpublic a decade ago after it won J&J’s global media account. WPP’s remit is for North America.

Following major Black Friday sales, TikTok Shop is furthering its push of livestream social ecommerce in the U.S. by offering shopping credits to users for engaging with the platform and for inviting friends to join the app.

If a computer has tabs open in a browser, Project Mariner can only type, scroll or click in the active tab. It asks users for final confirmation before taking certain sensitive actions, like purchasing something.

“When it encouraged customers to upload their photos, Photobucket never gave them notice that it might one day appropriate them for biometric data or machine learning,” the complaint alleges.

Selling a candidate is no different than selling socks, soap, or soda. Whether Democrats move right or left makes no difference if they can’t market themselves in a way that attracts voters’ attention, arouses their emotions, and makes them care.

Microsoft has introduced major support and regulatory updates to its ad platform tool for household attribution, while temporarily pausing two measurement features.

From Yule log to eggnog, Jill Biden takes a Christmas TV tour of the White House Sunday on HGTV.