Digital Marketing

For Eric Dane, the diagnosis was a bolt from the blue: ALS, also known as Lou Gehrig’s disease.

A survey the company did last year found that 1 in 3 women feel pressured to alter their appearance in real life due to online beauty standards.

IAS announced the launch of AI-powered contextual category reporting across Facebook and Instagram Feeds and Reels, providing new measurement opportunities for advertisers’ brand suitability and performance goals.

A federal judge on Wednesday blocked Mississippi from enforcing its parental-consent law against Dreamwidth, Meta Platforms, Nextdoor, Pinterest, Reddit, Snapchat, X, and YouTube.

Pinterest is releasing a limited-edition coffee blend with Chamberlain Coffee — a company founded by popular Gen Z creator Emma Chamberlain.

Rumble “fails to allege facts plausibly showing an agreement” to boycott the platform, the WFA and others argue in papers filed Tuesday with a federal judge in Wichita Falls.

Yahoo is co-creating features with brands for Yahoo Creative, which helps advertisers build and optimize campaigns. Between 10% and 15% of new features for Yahoo Creative are co-developed with brands that use it.

The accreditations, which are important ad industry stamps of approval, follow Meta’s brand safety recertification for the sixth consecutive year from the Trustworthy Accountability Group.

There is always something new and improved in advertising and marketing, but only rarely do these fads and inventions go to the heart of a brand’s value proposition.

If you work in comms, this isn’t a distant trend. It’s already reshaping how your clients, your company and your stories are being discovered. Some of the professionals I met at both conferences are only now realizing that AI-driven visibility isn’t about ranking first; it’s about being included in AI-generated answers. And in this new