Digital Marketing

Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession

“Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed markets, like the U.S.,” PQ notes in its new report, adding, “Analysis of the 2024-2029 period indicates that media usage with rise in even years when most domestic and global markets hold federal elections, as well as major

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