Digital Marketing

Private equity firm Rockbridge Growth Equity this morning announced the sale of fueling station and convenience retail outlets digital out-of-home media network GSTV to private equity firm MidOcean Partners. Terms of the transaction were not disclosed.

Netflix believes it is “less exposed” than other streamers when it comes to tariff issues.

The company launched the full-service creator and influencer marketing agency in 2022 in Australia.

Just about every cliche in the book adds up to a likely hit for Netflix with its new contemporary Western series “Ransom Canyon.”

Transparency – which ensures accuracy in ad placements, allows for better performance measurement and helps avoid fraud for CTV media buys – is the basic feature in Charter Communications’ ad business Spectrum Reach, and now has a new path for advertisers.

“We were lucky to persuade Sarah to come to Canvas,” said Canvas Worldwide CEO Paul Woolmington as he teased a new discipline – data storyteller – at the media agency.

“We were lucky to persuade Sarah to come to Canvas,” said Canvas Worldwide CEO Paul Woolmington as he teased a new discipline – data storyteller – at the media agency.

“Forward bookings” for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released estimates from Guideline.

“Forward bookings” for April/May expanded just 1.8% vs. the same two-month period a year ago, according to just-released estimates from Guideline.

Roblox allegedly transformed the creator’s dance into an “emote,” a purchasable animated expression for in-game avatars, without licensing choreography.