Digital Marketing

California’s wiretap law “was a mess from the get-go,” U.S. District Court Judge Vince Chhabria wrote, adding that courts “are issuing conflicting rulings, and companies have no way of telling whether their online business activities will subject them to liability.”

Companies that use virtual influencers to advertise to children should ensure that the ads carry “clear and meaningful disclosures,” the BBB National Programs’ Children’s Advertising Review Unit recommended Monday.

Companies that use virtual influencers to advertise to children should ensure that the ads carry “clear and meaningful disclosures,” the BBB National Programs’ Children’s Advertising Review Unit recommended Monday.

Startup AdsGency AI raised a $12 million seed investment round led by XYZ Venture Capital to build out what its CEO describes as an agentic AI operating system and agency for advertisers. The company’s CEO helped to build out AWS’ ad systems.

The Media Rating Council (MRC) has revoked Meta’s brand-safety accreditation due to the tech giant’s decision to opt out of the MRC’s annual auditing program.

X will soon begin inviting Premium subscribers to request or purchase inactive usernames in a designated in-app marketplace, with some handles listed for as much as seven figures.

New research suggests that as companies disclose less, mistrust increases.

Short-form scripted “micro dramas” look like a regular TV show in setup and story arc but are one to three minutes long. Apps that have started up for this include ShortMax, DramaBox, FlickReels, GoodShort, Reel Short, FlareFlow, Shot Short and NetShort.

The suit alleges that WPP issued misleading statements about the company’s projected performance prior to a profit warning this summer, including expressing “confidence in the company’s continued efforts to revitalize and simplify its media division to obtain new wins and retain clientele.”

For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even collapsing.