Digital Marketing

Popular retail sites often fail to honor consumers’ requests to reject targeted advertising, when those requests are transmitted through a universal opt-out mechanism, according to Consumer Reports.

On Monday Newsmax went public. Shares spiked on Monday, its first day of trading, by more than 700%, then rose over 2,000% over two days.

The raise was awarded for meeting financial targets but Wren also transformed the company with the Flywheel Digital deal and pending IPG acquisition.

Roughly 90% of all CTV advertising is sold programmatically. All global CTV advertising has been estimated at $35.2 billion in 2024, growing to $46.3 billion by 2026.

Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as advisor to CEOs and senior executives from his days at Microsoft (where he worked with Penn) and IBM.

In the new Netflix medical drama “Pulse,” a busy urban emergency room on a normal night will simply not suffice.

Newsmax’s stock closed on Tuesday at $233 a share – up 2,230% over its initial pre-market offering to retail investors at $10 a share.

Snapchat first started testing Sponsored Snaps in October to accelerate the growth of its ad business by reaching users directly in their chat inboxes with vertical full-screen branded content.

Meta’s VP of AI Research Joelle Pineau says she plans to leave the company at the end of May. She says “as the race for AI accelerates, and as Meta prepares for its next chapter, it is time to create space for others to pursue the work.”

The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad “currencies,” which is consistent with the history of the ad industry.