Digital Marketing

With its total addressable market in the TV/streaming video space near saturation in certain markets, Netflix is looking at around 500 million podcast listeners globally as a potential new revenue stream.

The quirky Pacific Northwest is the setting for yet another TV show about small-town detectives in a close-knit community.

Google Performance Max has become the hub of the company’s advertising system, but marketers continue to express concerns about transparency while using the platform.

Google Performance Max has become the hub of the company’s advertising system, but marketers continue to express concerns about transparency while using the platform.

With an “official” industry AI advertising awards show likely to be announced any day now, this best/worst list may give you a running start.

Meta is offering advertisers more control over their ad placements through comment and publisher controls, as well as “blocklists” supported by additional third-party brand safety and measurement companies, including DoubleVerify and Zefr, in addition to Integral Ad Science.

BrightEdge has kept pace with identifying trends on how Google AI Overviews (AIO) taps YouTube and serves up content in its engine. YouTube CEO Neal Mohan explained in a blog post how TV has surpassed mobile to become the primary device for viewing by watch time in the U.S.

Mavely VP of Business Development Usaid Khan talks about the promise of “everyday influencers,” being bullish on social commerce, Mavely’s recent acquisition, why Reddit may be a promising focus for creator-based ad dollars and more.

Mavely VP of Business Development Usaid Khan talks about the promise of “everyday influencers,” being bullish on social commerce, Mavely’s recent acquisition, why Reddit may be a promising focus for creator-based ad dollars and more.

California Governor Gavin Newsom vetoed a nearly identical bill last year.