Digital Marketing

Global survey results from NP Digital were broken out by region and job title, as well as women vs. men. The U.S. part of the survey reveals significant variations in salaries across different digital marketing roles, including new roles such as AI prompt engineer.

California “identifies no legitimate governmental interest in requiring minors to obtain parental consent before accessing personalized feeds,” NetChoice writes in papers filed Thursday with the 9th Circuit Court of Appeals.

Perplexity AI remains dedicated to purchasing TikTok, and has published its own vision for rebuilding the platform in the U.S., including its powerful algorithm. In January, Perplexity revised its initial takeover offer for the popular short-form video app that would allow the U.S. government to own up to 50% of “NewCo,” the new company Perplexity

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Researchers believe the bad actors are after Google Ads accounts that would enable them to create new malvertising campaigns.

A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Researchers believe the bad actors are after Google Ads accounts that would enable them to create new malvertising campaigns.

The test was done in response to a “number of inaccurate reports that vastly overestimate the value of news content to Google,” wrote Paul Liu, Google director of economics, in a blog post.

U.S. District Court Judge Vince Chhabria says the case was “difficult,” but he is “very tentatively inclined” to require Google to face some claims in the privacy suit.

Digital technology news outlet TechCrunch announced Friday that it has been sold to Regent, a California-based private equity firm that owns dozens of companies in the media, retail and manufacturing industries.

AI has become a tool that allows brands to get to know their customers much better and find the ones who will stick with the brand for many years to come.

AI has become a tool that allows brands to get to know their customers much better and find the ones who will stick with the brand for many years to come.