Digital Marketing

Under the new arrangement, Index Exchange becomes Dentsu’s primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents.

Previously, the seasoned marketer was the senior vice president, media of Carbon.

From the Rose Parade to the high seas, CBS is taking a leading role in a year-long celebration of the 60th anniversary of “Star Trek.”

Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML are some of the agentic partnerships launched with Adobe’s suite of AI agents that enables companies to deliver on the promise of personalized advertising and marketing campaigns.

Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an AI shopping assistant for retail.

The finding comes as the medium surpasses total viewing and approaches parity in share of ad-supported viewing.

How was the league’s opening week ratings performance? In-game competition and specific big brand team matchups are a factor. The bottom line is that early first-week results show a mixed picture.

Stagwell faced some backlash after a report about the work was published by Drop Site News, although the company later responded that its agencies work across the political and issue spectrum and that the work for Israel didn’t reflect a shift in that approach.

The FDA sent out “100 cease-and-desist letters” to brands in response to what it says is “deceptive” pharma advertising – which could massively impact pharma’s $7 billion U.S. national TV ad marketplace.