Digital Marketing

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to verify users’ ages, and prevent minors under 18 from downloading any apps without parental permission.

Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible for revenue strategy, including expanding membership.

Marketers and agencies often see eye-to-eye on strategic direction and creative output, while procurement professionals tend to focus on cost control, efficiency and performance metrics.

A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors’ personal information for advertising, violates the First Amendment, NetChoice argues.

Google announcements today around AI Mode include addition of products and place cards to answers, a new history panel and running limited tests without an opt in on Al Mode in Search Labs. Google also dropped the waitlist for those waiting to use the platform.

Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks had a 28.7% share of ad-supported viewing, with cable TV networks 28.9%.

Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertising and online commerce. Credit card and payment systems are working with AI experts to build the technology.

Some analysts expect there will be contraction of content occurring on linear TV, and live sports (and other live programming) will look to fill more of the gap for TV networks.

TLC’s ‘Virgins’ will follow the journeys of four people over 30 who have never had sex.

Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was created with support from IBM watsonx, an AI and data platform