Digital Marketing

Yahoo is co-creating features with brands for Yahoo Creative, which helps advertisers build and optimize campaigns. Between 10% and 15% of new features for Yahoo Creative are co-developed with brands that use it.

The accreditations, which are important ad industry stamps of approval, follow Meta’s brand safety recertification for the sixth consecutive year from the Trustworthy Accountability Group.

There is always something new and improved in advertising and marketing, but only rarely do these fads and inventions go to the heart of a brand’s value proposition.

If you work in comms, this isn’t a distant trend. It’s already reshaping how your clients, your company and your stories are being discovered. Some of the professionals I met at both conferences are only now realizing that AI-driven visibility isn’t about ranking first; it’s about being included in AI-generated answers. And in this new

“I can’t wait for the Sonic episode, because we unlocked something that they have on the menu,” “On Brand” host Jimmy Fallon disclosed to attendees here this morning.

The Cannes Lions Creative Champion Of The Year discussed with Publicis CEO Arthur Sadoun how big ideas transformed the company and the industry.

About 41% of those who don’t “generally” watch TV on an average day are under 30 – while 27% are 31-49 and 20% are over 50, a study by Attest found.

The news that streaming passed broadcast and cable TV in total TV usage for the first time in May comes down to a matter of streaming tonnage.

Linear TV still commands a sizable share lead vs. streaming – 55.1% vs. 41.1% – for viewers age two and up, TVB says, when looking at Nielsen’s total day viewing results from its “Gauge” measure from only the streaming platforms/linear TV broadcast and cable networks with advertising.

Amazon uses generative AI in nearly every business it supports – from advertising to shopping and product forecasting. On Tuesday Amazon CEO Andy Jassy told employees that GAI is the future, so they must get comfortable with it and learn how it works.