Digital Marketing

As xAI rolls out controversial AI companions, a report by Common Sense Media states that 72% of U.S. teens have already experimented with this synthetic form of virtual friend and/or romantic partner.

An advertising and marketing expert argues that AI will interrupt basic programmatic ad-platform functions if not rewritten, based on its original automated processes.

Owner Soon-Shiong floats the idea during an interview with Jon Stewart.

A federal judge is allowing web users to sue LiveRamp for allegedly creating profiles by combining people’s online activity with offline records.

Google is looking to work with about 20 national news organizations on a pilot project related to AI, according to the report.

The agency was founded a decade ago by two Omnicom veterans Mike Boykin and Greg Busch who are credited with building out Omnicom’s sports agency GMR.

Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again – this time to a “unified” media universe. Maybe it’s time to change its name – and mission – once again?

The law “would transform how Mississippi residents access and experience fully protected online speech — and how social media websites curate, disseminate, and display this speech,” NetChoice argues in a petition filed late Monday with Samuel Alito.

It’s called the “Audi Reader,” and it’s a new object recognition technology being rolled out by Audi that effectively turns every feature in its cars into an augmented owner’s manual. Plus more.