Digital Marketing

TikTok is rolling out a new feature designed to help first-time college students connect with their classmates, while providing advertisers with more specific Gen Z targeting options.

The multifaceted campaign-coordinated on the media side by Publicis — features actor/pro wrestler John Cena-fronted ads and collaborations with Complex, Lyft, Samsung among others.

NBA star Stephen Curry will support Google’s hardware, features and AI services related to Health, Pixel and Cloud products as “performance advisor” – a move based on his athletic experience and expertise, but advertisers might find other benefits.

TikTok will partner with the Association of Tennis Professionals (ATP) for a global content deal to facilitate more creator collaboration connected to the sport.

Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making.

Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating business ideas to referencing drugs, suicide, and bomb-making.

Did you really think AI would be ad-free? Advertising is the bedrock of the internet, whether you like it or not.

The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of the team’s first division championship with the Creamsicle Game.

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience data.

Forty-three percent of U.S. adults say TV ads are most likely to “influence” them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.