Digital Marketing

Google DeepMind began giving users access to “Project Genie” Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and remix their own interactive worlds.

Building the profile of CBS News on social media is central to Weiss’s plans for preparing the news division for the post-broadcasting era.

The decision to develop and launch AI-powered shopping tools follows Meta’s recent acquisition of Manus, an autonomous AI agent technology that Meta will use to accelerate its conversational platforms like Facebook and WhatsApp, as well as boost its social commerce business.

Senators Mark Warner and Tim Kaine are demanding answers about DHS’s moves regarding “surveillance technology” — including ICE’s recent request for information about how “Big Data and ad tech providers” could support investigations activities.

TED Talks viewers can proceed with claims that the nonprofit violated the federal privacy law by allegedly disclosing their identifiable information and video-viewing history to outside analytics companies.

More than a third of marketers say they can’t prove incremental return on ad spend.

That’s what syndicated ad tracker Guideline estimates for this year, rising to as much as $40 billion to $60 billion over the next four years.

For NBCU media overall, total revenue was up 5.5% to $7.6 billion. Media analyst Brian Wieser says streaming’s rise is not boosting NBCU’s overall results, as linear TV advertising continues to decline on average by similar double-digit declines.

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely “black box” nature of ad auction mechanics and enables advertisers, agencies and publishers to understand the pricing, allocation and bidding dynamics of programmatic ad auctions.

Omnicom acquired Credera in 2018 when the practice had three offices and a staff of 300. And with increased client demand for its services, Credera has expanded to 17 locations worldwide with over 3,000 staff.