Digital Marketing

He tastes Life cereal as in the original, but also sings that “I really love my life.”

Meta is pressing a judge to reject Amherst University professor Ethan Zuckerman’s request for an order preventing the company from suing over “Unfollow Everything 2.0” — a tool designed to study how Facebook’s algorithms affect people’s health.

X has issued its first official transparency report since Elon Musk took over the platform. Based on the results, it appears it is removing more accounts and content than Twitter, but is suspending far fewer users for hate speech – and that X is complying with more legal requests than Twitter.

Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win.

The FTC plans to hold a workshop to study features “aimed at keeping kids, including teens, online longer and coming back more frequently.”

YouTube has expanded its partnership with Zefr, which will begin reporting on brand safety and suitability in 12 categories including misinformation on YouTube In-Stream and Shorts inventory across campaign formats including Performance Max, Demand Gen, Video Action, Video Reach and Video View.

YouTube has expanded its partnership with Zefr, which will begin reporting on brand safety and suitability in 12 categories including misinformation on YouTube In-Stream and Shorts inventory across campaign formats including Performance Max, Demand Gen, Video Action, Video Reach and Video View.

Alphabet CEO Sundar Pichai said it could take many years to resolve Google’s antitrust battles and downplayed any possibility that the trials pose an immediate threat to the company’s tech businesses.

The Allen Park, MI-based retail chain has 182 locations across the Midwest and spends and estimated $6 million annually on measured media according to agency research firm COMvergence.

Advertisers have been warned by media groups not to blacklist news agencies over unsubstantiated fears. Some say these concerns could damage the reputation of news organizations to responsibly serve ads next to high-quality, relevant content.