Digital Marketing

In response to the European Commission’s recent fine against Meta for allegedly breaching EU antitrust rules by tying Facebook Marketplace to Facebook, Meta has launched a Marketplace partner program that will show ads from rival marketplaces in the region.

In response to the European Commission’s recent fine against Meta for allegedly breaching EU antitrust rules by tying Facebook Marketplace to Facebook, Meta has launched a Marketplace partner program that will show ads from rival marketplaces in the region.

Google Ads has rolled out the ability to use text prompts to generate images that contain adult people and faces across Performance Max, Demand Gen, Display and Apps campaigns, along with other AI-driven lifestyle images. The features also were built with safeguards to prevent deepfakes and sexually explicit materials.

The regional broadband internet provider also named Bray & Co. creative AOR as part of a push to reach 1.5 million households by year-end.

Patrick Dolan will report to CEO Anna Barger, whom he has known since their days working together at the IAB. Dolan has been advising the OAAA on various issues for the past year.

Growth of sports on streamers will only drive a bigger wedge into the TV-streaming business. Greater fragmentation of the TV-streaming ecosystem might not benefit consumers.

“Jeopardy!” is running off course with gimmicky tournaments and “invitations” to past contestants who happened to win a few games long ago.

Streaming TV is slowing down, a BB Media study finds, with 40 streaming platforms discontinued last year in the U.S. and Canada vs. 27 in 2023, 21 in 2022 and 16 in 2021.

Open internet advocates are asking a federal appellate court to reconsider a decision striking down net neutrality regulations that would have prohibited cable companies and telecoms from blocking broadband traffic based on content.

X users regained the ability to send links to “Signal.me” – a URL used by the encrypted messaging app Signal – two days after the blog “Disruptionist” reported the blocks, noting federal whistleblowers’ frequent use of the service to report Musk-run DOGE activity.