Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled a proprietary generative audiences system.
IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement Read More »
The Pentagon has defended the limitations on news media that it imposed last October, answering a lawsuit filed by The New York Times. The policy, which requires journalists to sign a 21-page document that would restrict their activities, is to“secure the Pentagon and stop activity that could compromise national security,” the filing said, the Times
Pentagon Argues That Restrictions On Media Are Justified Read More »
NBC Sports king Mike Tirico is the man of the month on NBC as he switches gears his coming weekend from the Super Bowl to the Winter Olympics.
Tirico Is Man Of The Moment For NBC's 'Legendary February' Read More »
Government regulators have approved ESPN’s acquisition of numerous NFL Media assets, Sports Business Journal reports.The billon dollar deal was closed by the two sides on Saturday. The NFL will receive a 10% stake in ESPN
ESPN Buys NFL Media Assets As Government Approves Deal Read More »
The IAB announced that NBCU’s Alison Levin has been appointed chair of the IAB Board of Directors for 2026, with Alan Moss of Amazon Ads stepping in as vice chair. The appointments set the tone for a year of transformation and collaboration across the digital ad industry.
IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair Read More »
TikTok had a disasterous first week under Amercan ownersip, The Guardian writes. In addition to external events, Winter Storm Fern crippled several Oracle data centers, causing the app to suffer severe outages. And people protesting the killing of Alex Pretti accused TikTok of stifling videos of videos judged critical of federal immigration agents.
TikTok Faced Weather Issues And Other Problems During Its First Week As A U.S. Firm Read More »
The diet app MyFitnessPal must face some privacy claims over its alleged failure to honor web users’ request to reject tracking, a federal judge has ruled.
MyFitnessPal Can't Shake Suit Over Tracking Cookies Read More »
“Plaintiffs have adequately pled a ‘highly offensive’ intrusion of privacy that invades a reasonable internet user’s expectation of privacy,” U.S. District Judge Susan Illston ruled.
PubMatic Must Face Privacy Suit Over Online Profiling Read More »
“Plaintiffs have adequately pled a ‘highly offensive’ intrusion of privacy that invades a reasonable internet user’s expectation of privacy,” U.S. District Judge Susan Illston ruled.
PubMatic Must Face Suit Over Online Profiling Read More »
In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refreshed data from Guideline’s U.S. Ad Market Tracker.
2025 Ad Market Ends On A Flat Note, December Climbs Just 0.2% Read More »
