Digital Marketing

Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across large language models and AI-powered platforms.

The $1.2 billion deal may help eBay deepen its connection with Gen Z’s resale-loving shoppers.

Meta has announced plans to cut off its Horizon Worlds platform from the its Quest virtual-reality headsets, exclusively recentering the app’s existence around mobile while investing in developer communities.

Facebook users say they should have been allowed to argue to a jury that Meta would have had to pay them for their data had it not monopolized the “personal social networking services” market.

Consumer technology and automotive sectors were cited as having “pulled back” the most on digital ads, but today’s Supreme Court ruling could remove the immediate cost pressures that focused companies to make those cuts.

Once again, Adam Buckman has raised an excellent question in today’s “TV Blog.” Here’s the answer.

Open programmatic CTV – which represents around 20% of all programmatic CTV advertising – is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts.

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.

Determining whether online content is real is increasingly complex in this age of deepfakes and AI, Microsoft reports in its new study: Media Integrity and Authentication, according to The GIP Digital Watch. No single solution can prevent deception, although techniques such as provenance tracking, watermarking, and digital fingerprinting can provide useful context, the study states. 

The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in the first place.