Digital Marketing

Last week, the word “fandom” leaped to the forefront of the Upfronts, where it was used in most – if not all – of them.

“Hybrid” households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85.

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by Reuters and “The New York Times.”

Google DeepMind CEO Demis Hassabis on Tuesday announced “Gemini Omni Flash,” the first in a new family of models designed to collapse video, image, and audio generation into one system.

A Utah-led coalition argues that Colorado’s warning label law merely requires social platforms to “provide fact-based notices about their products.”

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign.

Sixteen attorneys general are calling on the FTC to regulate “personalized pricing” in the food delivery space.

As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertising has introduced several improvements designed to reduce friction and improve outcomes.

The NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise.

Cable share for the month is down vs. a year ago, from 24.0% in March 2025. Broadcast was down 20.3% vs. 20.5%, and streaming grew to 47.6% from 43.8%.