Digital Marketing

Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. The goal is for companies to use advertising to connect consumers with their businesses, and Yelp plans to develop additional AI-driven tools designed to assist businesses nurture leads directly through the platform.

“When they converge, something shifts: subjective creative debates disappear,” touts an Omnicom spokesperson, adding: “Work becomes both effective and distinctive. Optimized for performance and built to be remembered.”

Stagwell has expanded its partnership with The Trade Desk to include the DSP’s agentic AI in its media planning and buying, MM&M reports. This will be rolled out in a global, multi-stage effort across the Stagwell agency network.

Comcast beat Wall Street’s revenue expectations in Q1, adding 5 million paid subscribers, The Wall Street Journal reports. “Legendary February showcased the strength of our Media portfolio, leveraging the unmatched reach of the Milan Cortina Winter Olympics and the Super Bowl to drive record advertising and strong Peacock growth,” says Brian L. Roberts and Mike Cavanagh, co-CEOs of

Andreessen Horowitz has invested in MTS (“Monitoring the Situation), a live-stream-driven platform designed to interpret and place context on rapidly developing news across the internet and the broader media ecosystem, Pulse2 reports. MTS provides steady analysis, blending elements of journalism, commentary, and real-time signal aggregation.

McClatchy Publishing is using artificial intelligence to write entire articles, add real reporters’ names to the stories even if they did not work on them, Straight Arrow News reports, sourcing The Wrap. McClatchy — which publishes the Miami Herald, The Kansas City Star, The Charlotte Observer and other regional newspapers — is facing scrutiny over this alleged practice, and

Comcast CFO Jason Armstrong said rising gains reflect “a meaningful inflection point, with Peacock expected to approach profitability” -possibly by Q2.

Now that Warner Bros. Discovery and Paramount Skydance are on the road to closing their merger deal, will there be potholes along the way?

Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds.

Influential programmatic advertising, media, and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns, websites and more. Google, AT&T Advertising GroupM, PubMatic, Xandr, LiveRamp, OpenX, Oracle, and CBS industry veterans joined the board to advance culture-first marketing and measure the gap.