Programmatic bidding may be automated, but there is still a great deal of manual work, and Korva, an AI ad tech startup just out of beta, is trying to change that, AdExchanger writes.
“Inside of the platforms, it’s AI everywhere – but in between, buyers are still in spreadsheets for most of the day,” says Tanja Mimica, chief operating officer and
co-founder of Kovva. To that end, Korva is using agents to deal with the cross-platform chores that largely have resisted automation.