Digital Marketing

The proposed framework from the IAB Tech Lab is expected to change real-time bidding performance and agentic interoperability across programmatic media buys.

Growth in Japan was highest at nearly 10% in Q3, while the Americas posted a 3.4% organic revenue decline.

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio.

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods – and some just mute audio.

When I first heard about ATSC 3.0’s promise to revolutionize broadcasting, I brushed it off. Another rebrand of the same old tech, dressed up to sound new? I was wrong.

TLC is venturing into investigative territory with a new three-part documentary about a Bravo reality star who married her own step-grandfather.

The “Fired Four” were sacked for challenging the HR director over the “Teen Vogue” layoffs.

Instacart is calling on audiences to “Get a little magic delivered” with ads that evoke the likes of “Rudolph the Red-Nosed Reindeer.”

Experts who reviewed TikTok’s code determined that it wasn’t used to collect “data of concern,” attorneys told a judge this week.

In an attention economy engineered for negativity and anxiety, brands that consistently offer joy become sanctuaries.