Digital Marketing

Noise Media said the appointment marks “a significant expansion” of its presence in the American market.

The new IAB Tech Lab framework, unveiled this morning, recommends publishers utilize the new tag to authorize AI systems and bots to access their content.

“Sunny Nights” is a dark, violent, seedy show about desperate people at the end of their ropes.

Jay Graber will fill the role of chief innovation officer in order to make room for “a seasoned operator focused on scaling and execution.” Toni Schneider, former CEO of Automattic and partner at True Ventures, has been named Bluesky’s interim CEO, according to Graber, while the company’s board searches for a permanent chief executive.

Google AI Overviews and OpenAI ChatGPT have very different ways to evaluate, characterize and criticize brands in query results, especially as consumers near the point of purchase.

The administration is unconstitutionally targeting green card holders and other noncitizens for criticizing content moderation on X, a new lawsuit claims.

Last week, an X user promoted Elon Musk’s satellite internet company Starlink directly in a feed post, hinting at a potential rollout of a new automated ad format for the platform.

Brands are seeking cross-channel data analysis that provides a real consumer perspective. This could be within reach, based on unique ideas from Boathouse Chief Strategy Officer Sonia Chung.

“The buying season coming up is probably as nervous a market as we have ever seen,” a top media buyer told “The New York Times,” citing a big shift in Nielsen’s ratings methodology. The exec, DMB&B media chief Michael Moore, said that 39 years ago heading into the 1987-88 upfront media-buying season, but the sentiment

AI-generated footage and viral misinformation are reshaping how the world experiences the war around Iran.