Digital Marketing

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.

Disney has now exceeded $6 billion for the year in total global box-office sales – the first studio to hit that level since 2019.

Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.

Screen time is the single biggest source of tension in modern households, particularly among parents of Gen Alpha and the emerging Gen Beta.

Other companies, including General Mills, Gap, Victoria’s Secret, and Bath & Body Work took notice, as indicated in their earnings calls.

ChatGPT will prioritize sponsored content to ensure ads show up, reports state.

Meta Platforms says the central issue in the lawsuit — whether a tech platform is liable for fraudulent ads placed by outside companies — has “profound implications” for websites.

A judge in New York has prohibited the federal government from detaining Imran Ahmed, a lawful permanent resident and founder and CEO of the research group Center for Countering Digital Hate, which has issued critical reports about content on X.

From a consumer experience perspective, FAST maturity is still a ways off. Growth of over 17% is expected through the next five years – to reach $27.14 billion.

The death of GroupM, followed by Brian Wieser’s assertion that the craft of media planning also is effectively dead, were the top “Planning & Buying Insider” columns in 2025.