Digital Marketing

The ARF this morning announced CBIZ Talent Solutions has been retained to find a successor for CEO Scott McDonald. The search follows one launched last week to replace ANA CEO Bob Liodice.

AI agents have driven 88% of organic search traffic volume April – up about 150% vs. the prior month. The tech continues to change consumer behavior and the underlying infrastructure.

A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall.

Citing its recent settlements with Dentsu, Publicis and WPP over alleged ad boycotts, the FTC has dropped its demand that NewsGuard turn over a host of data — including information about subscribers.

Overall, Threads’ upcoming web layout is more detailed than its current appearance, with written labels under the left-side navigation options, including the For You feed, the New thread composition tab, Search, Notifications, and Profile.

The state Small Business Chamber of Commerce plans to argue that “excessive” social media use by young employees affects the quality of their work.

The most common violations were abusing the ad network, misrepresentation, sexual content, personalization violations, and dating and companionship ads.

In the U.S, industry estimates for Roku streaming devices (set-top box and smart TV OS) are at a 55% market share with Amazon Fire TV, next best at 35%.

“We are deeply grateful for his contributions and look forward to building on the strong foundation he has created,” ANA Chair Dean Aragon said in a statement, announcing a “comprehensive search for his successor.”

Coverage of LIV Golf League golf in Mexico City went black on the Fox Sports app and YouTube for more than 100 minutes on Thursday, Golf Digest reports. This followed false reports of the league’s demise. The blackout was accompanied by elevator music.