Digital Marketing

How does a Gold Card for the right Russian oligarchs connect with the Oscars? Consider “Anora,” about a stripper’s encounter with an oligarch’s son.

Today’s “no buy” movement is meant to pressure companies on DEI policies. Its real impact will be measured in trust, not sales.

Google, Meta Platforms and Apple say Section 230 protects them from claims that they promoted illegal gambling by processing payments to casino apps.

It’s a key metric used to assess industry health, but CEO Mark Penn says followers should assess the company based on its total growth, including M&A and its fast-growing global footprint.

Its Popular For A Reason campaign featuring a Jennifer Aniston ad allowed the brand to step into a new era in a more authentic, creative way, SkinnyPop VP of Marketing Ryan Reiss said.

“Apple’s intervention at this late stage would cause substantial unfair prejudice,” antitrust enforcers argue in a brief filed Wednesday with the D.C. Circuit Court of Appeals.

Conversational commerce continues to impact the ways advertisers interact with consumers, generating a level of intent signals that justify budgets for one-on-one ad targeting and through an opt-in process allows brands to get to know customers personally.

The robots are coming for media planners, or so claimed a recent column here. As CEO of an independent media agency, I can assure you the obituary for human-led media planning is premature.

January’s growth expands on the same month a year ago, and follows a strong double-digit finish to 2024’s ad spending growth.

“The campaign is trying to dismantle the idea that conversations [about guns] always end in arguments,” says Ad Council’s Michelle Hillman.