Digital Marketing

Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most unique in-app features, AR experiences and lenses.

Snap plans to launch its newly developed AR smart glasses in 2026, ahead of Meta’s Orion AR glasses. Snap is now entering a highly competitive market, with anticipated AR wearables being developed by tech giants like Apple, Google, and Meta.

A TrillerTV subscriber is asking a federal appellate court to reconsider her claim that the company violated a video privacy law by allegedly sharing information about her viewing history with Meta.

Gannett became the first publisher on Wednesday to use Taboola’s DeepDive generative AI search engine, but the tool seems to be missing several important features.

California is asking a federal appeals court to reinstate portions of the state’s Age-Appropriate Design Code, arguing that the law advances the government’s interest in protecting minors’ privacy.

PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech.

“The economic pressures force brands to keep their heads down and just scramble to execute,” says a respondent to the WFA’s just-released “Risk Barometer,” speaking specifically about DEI and geopolitical concerns.

The appointment is another blow to WPP, which was the primary media incumbent. It’s the company’s third major account loss in recent months where Publicis picked up the accounts.

Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.

“Until now, it just wasn’t possible to scale live sports advertising programmatically for local advertisers,” said Daniel Spinosa, president of Premion.