Digital Marketing

Microsoft has a vision to turn Clarity into AI-driven behavioral hub for the agentic web, as it develops new methods through Clarity, its analytics company, to measure how often and how favorably brands appear in AI-generated answers.

“Authority is no longer controlled by editors,” reads a new report from PR firm 5W advising brands and PR pros to pitch the primary sources of AI engines instead. You know, Wikipedia, Reddit, YouTube, etc.

Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing.

If Meta is making almost $27 BILLION, why doesn’t it address a fraud issue that is just 0.05% of quarterly earnings?

Showing brands and advertisers that legacy TV media’s linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.

The company’s Japan operations continued to be the firm’s growth driver, up 4.7%, while the Americas posted a 3% decline, in line with expectations. Full-year guidance was reiterated.

Broadcasters must “liberate their talent” and allow journalists to act like independent creators if they want to rebuild trust and remain relevant, Deborah Turness, the former CEO of BBC News, said in a speech in London this week, Nieman Lab reports. “I believe the established media hasn’t confronted the hard truth that this revolution isn’t

Pattison Media, which runs 50 radio stations in Canada, has launched a platform that will allow advertisers to buy radio inventory programmatically, Inside Radio reports. Radio has been late to programmatic buying because of its analog nature. Advertisers can buy over-the-air time with the same platforms and workflows they use for digital, video, connected TV and out-of-home.

A charity called Kars4Kids has been banned from running its broadcast ads, which include an “earworm” jingle, in the state, SF Gate reports. The ruling by an Orange County judge came after a resident named Bruce Puterbaugh sued the charity’s affiliated organization, saying that the $250 from a car he donated was not going to

Matt Stockman is stepping down as chief programming officer of Pillar Media after six years, effective Aug. 31, according to Radio & Television Business Report. Stockman, who guided programming at five stations in Denver, Cincinnati and Northern New Jersey, will devote himself to his consulting practice that serves nonprofit radio stations.