Digital Marketing

Let’s address the elephant in the room: Not all data is created equal. Many programmatic campaigns rely on datasets that fail to capture the complexities of multicultural consumers.

Magnite will be a third-party seller of X ad inventory, reports state.

A federal judge on Friday blocked enforcement of a Texas law that prohibited social media platforms from serving targeted ads to minors, without parental consent.

In Q4, Pinterest made $1.15 billion in revenue, bringing its yearly revenue up to $3.6 billion for 2024 and doubling its growth rate from 2023.

“It is undisputed that Amazon never promised Prime subscribers — in writing or otherwise — that its streaming service was, or would remain, ad-free,” U.S. District Court Judge Barbara Rothstein in Seattle said in a 15-page ruling dismissing the case.

“Algorithmic feeds are indispensable to a safe and navigable internet because they enable platforms to organize the constant flood of digital content,” the Chamber of Progress and others say in a friend-of-the-court brief filed Thursday with the 9th Circuit Court of Appeals.

Warning: This post contains sensitive content, which some people may find offensive or disturbing. It’s about MAGA threats to democracy, the ad industry, and possibly, Smokey Bear too.

A campaign starring rap duo Ying Yang Twins aims to double gametime fun.

Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.

Amazon’s online ad business generated $17.29 billion in Q4 2024, with $20 billion in total profits in the holiday period, the company reported Thursday. CEO Andy Jassy said expanding Prime Video Ads streaming video has made it easier for advertisers to “do full funnel advertising.”