Digital Marketing

The New York City Council is investigating the marketing and advertising practices of prediction market platforms, Speaker Julie Menin announced on Wednesday, BKReader reports. The Council sent letters to Kalshi, Polymarket, Coinbase and Gemini Titan, asking for information. The focus is on potentially false or abusive tactics that target young New Yorkers. “Prediction markets aggressively […]

Siding against Meta Platforms, a federal judge ruled late last week that former Arkansas Governor Mike Huckabee can proceed with a lawsuit over Facebook ads that made it seem as if he endorsed CBD gummies.

X’s adoption of this popular creative option aligns with the traditionally text-based app’s recent push into video content.

X’s adoption of this popular creative option aligns with the traditionally text-based app’s recent push into video content.

The Music On Stage competition is designed to promote music creators across the globe via TikTok Live and SoundOn, the company’s music distribution platform.

Ohio can’t yet enforce a law requiring some social platforms to obtain parental consent before allowing minors under 16 to create accounts, a federal appeals court said Monday.

Nearly a decade after it was conceived the Institute for Advertising Ethics has moved beyond education and professional certification into self-regulation, including a new ad incident reporting system.

Musk’s attack on advertisers strikes me as profoundly backwards. The industry shouldn’t be intimidated about where it places its money. It should recognize the responsibility that comes with financing much of our digital information ecosystem.

Live sports continues to gain a bigger foothold – and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction.

The real stars of the E! show are the many brands of spirits and drink mixers that Versant has invited to belly up to the bar.