Digital Marketing

X is furthering its year-old “Originals” video program with a launch celebrating the National Football League’s 50th anniversary of “Inside the NFL,” showing unseen footage and behind-the-scenes coverage of weekly games.

Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from “Wired.”

The program, which launched during the 2013 Cannes Lions festival, is adding Los Angeles, Singapore, New York, Sao Paulo and London.

An MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease in brain connectivity, reducing critical thinking skills.

Total year-to-date box-office revenue is up 21% to $7.3 billion (through Sept. 8) vs. the year-earlier period. National TV ad spend is down 15% to $457.4 million (through Sept. 6), according to estimates from iSpot.

Agentic capabilities have become a major focus for independent ad and marketing agency RPA. The services now run the gamut from advanced causal modeling to media buying.

Odeneye is tasked with leading the agency’s efforts to build an agentic media practice in the region that integrates media, strategy, investment, and content.

The Trump Administration has blasted the’ UK’s plan to boost BBC, ITV and other traditional media on digital platforms like YouTube, The Guardian reports.  Such a move could “establish a template that authoritarian regimes could invoke to justify more control over online content,” said a statement made via the US embassy in London. A spokesperson for the UK’s Department for Culture, Media

The Trump Administration has blasted the’ U.K.’s plan to boost BBC, ITV and other traditional media on digital platforms like YouTube, The Guardian reports.  Such a move could “establish a template that authoritarian regimes could invoke to justify more control over online content,” said a statement made via the U.S. Embassy in London. A spokesperson for the U.K.’s Department for Culture, Media

Google’s upgrading of some search campaigns to AI Max is good news, The Drum writes in an analysis. The upgrade is occurring “whether the account owner read the email or not,” and there is no opt-out, The Drum says. The shift affects every seacrh campaign still running campaign-level broad match or automatically created assets—the only choice is to switch off