CRM

In June, we introduced Marketing Cloud Next at Connections. The product’s next-gen capabilities are making agentic marketing possible. Every channel is now an opportunity for a two-way conversation with customers, and every marketing team is scaled with limitless digital labor. During our Marketing Cloud Next keynote, we outlined five steps to get started on building

People tend to trust recommendations from trusted sources more than advertisements. This fundamental consumer behavior is precisely what affiliate marketing taps into — turning customers into powerful brand champions. For small and medium-sized businesses (SMBs), affiliate marketing is ‌an ideal low-risk strategy as it helps them expand their reach without any upfront costs.  This marketing

The customer service revolution is here, and AI is leading the charge.  In our latest State of Service report – based on learnings from 6,500 service professionals – artificial intelligence (AI) isn’t just helping, it’s changing the way we do business. AI is driving productivity to new heights, slashing resolution times, and cutting costs.  The takeaway? Investing

AI is shaping a new reality, where a limitless, digital workforce can now work alongside our teams to deliver value with speed and precision. As President of Global Professional Services and Forward Deployed Engineering at Salesforce, my top priority is to put our experts at the forefront of this shift. We are equipping our teams

When you’re building AI agents and apps, your sandbox should be the safest place to move fast and experiment. However, without proper security and quality controls in place, your sandbox can expose you to a number of security and quality issues that can compromise your development process. So how do you keep your sandbox secure

This practical guide is inspired by Chapter 5 of our comprehensive playbook “Becoming an Agentic Enterprise: A Step-by-Step Guide,” where we dive deeper into data strategy alongside six other critical steps for AI transformation. Read the complete step-by-guide. Think of the best restaurant experience you’ve ever had. The service was flawless, the ambience unforgettable, but

Moving your entire email marketing ecosystem can feel daunting. How do you safely uproot years of campaigns, data, and workflows? Well, what if we told you it doesn’t have to be overwhelming. Think of an email service provider (ESP) migration like moving to a new house. With the right planning, a strong team, and a

With the Winter ’26 release, Salesforce is introducing a new beta feature that exposes existing AuraEnabled Apex methods as agent actions in Agentforce. AuraEnabled annotation (@AuraEnabled) allows developers to access Apex controller methods from both the client and server sides, making them available to your Lightning components. If you are building agents and need them