CRM

Architecting Secure Agent Connectivity: A Guide to Choosing Between MCP and APIs

When you are architecting agent connectivity, the choice between Model Context Protocol (MCP) and a traditional API has real consequences. As the architect, you are responsible for designing a solution that provides the external agent with reliable access to critical business data without sacrificing performance, security, or interoperability. Consider the challenge of Croft & Thread, […]

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Beyond Keywords: How Agentic Commerce Search Understands True Shopper Intent

Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as few keywords as possible. Now? Consumers want to type exactly the way they talk.  Salesforce research shows that 39% of consumers have

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Your Agents Are Getting More Capable. Is Your Observability Tooling Keeping Up?

Enterprise AI has come a long way from one-off prompts and agentic pilots. A production agent today might route a customer request through a team of specialized subagents, retrieve context from multiple knowledge sources, execute a workflow, and hand back a response all within a single session. The complexity of what happens inside that session

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How to Know If You’ve Outgrown Your CRM: Plus 10 Tips to Keep Growing

Try Salesforce Suites If your team is spending more time in your tools than connecting with customers, it’s time to see if you’ve officially outgrown your CRM. You don’t “outgrow” a customer relationship management (CRM) system simply because your business is getting larger‌ — ‌you elevate your tech stack because your ambition demands more than

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25+ AI Tools For Entrepreneurs: Best Business Management Software

Try Agentforce You didn’t start your business to spend your days buried in spreadsheets, chasing leads, or copy-pasting customer info between apps. Yet for so many entrepreneurs, that’s exactly where the hours go. But with artificial intelligence (AI) tools, we’ve come a long way — and today’s best software is built for the way businesses

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