CRM

As data has piled up and operations have become more complex, silos within organizations have naturally developed. Product owners have a specific scope of influence, and I often see divided teams with separate priority lists that can restrict each other’s ability to make progress quickly. Marketing Cloud Next is going to change that. Whether you’ve […]

Try Salesforce CRM You had the idea. You ran the experiments. You watched the numbers climb in the right direction. And somewhere between your first customer and your hundredth, something clicked — people‌ want what you built. Product-market fit is the holy grai of business. But here’s what nobody tells you: Reaching product-market fit isn’t

Try Slack You’re growing, and so is artificial intelligence (AI). Your excited to see how the tools are going to help your team achieve new goals. You just have no idea where to start. If you’re already on Slack, you’ve met Slackbot, and it was built for exactly that reality: A way to keep your

What. A. Week. Whether you walked through the San Francisco campus last week or watched from your desk on Salesforce+, the Dreamforce energy was everywhere. The event was packed with learning, meaningful connections, and an unprecedented wave of innovation. For IT leaders, developers, and admins, the headline was unmistakable: the future of work is all

This week, Anthropic launched a blueprint to help build commerce agents on Claude. This new starter kit for developers includes the reference code, guardrails, and best practices needed to build a shopping agent (to help customers browse, compare, and buy) and a merchant agent (to help retailers manage inventory, pricing, and promotions). This cuts weeks

Try Salesforce Suites “Hi! I’m just following up here…” Sound familiar? We’ve learned that the way you follow up with a sales lead can matter just as much as how you found them in the first place. Done well, it builds earned trust and shows people you actually understand what they need. The problem is

Deploying an AI agent to production is not the finish line. Often, that’s when you start to understand what you’ve actually built. People ask for things you didn’t anticipate. A workflow that looked good in testing takes too long when it’s running live. Model behavior shifts, business requirements change, and something that worked last week

Try Salesforce Dreamforce showed up for small business this year big — with sessions built around lean teams, tight budgets, and the kind of ambition that doesn’t wait. This wasn’t enterprise content with the volume turned down. It was built for how you work. Every session on the small business track circled back to the

Try AIforce You’ve probably heard “AI harness” tossed around at Dreamforce this year and wondered if it’s just another buzzword. It’s not.  For a growing business, understanding what an AI harness actually does — and how it connects to your customer relationship management (CRM) — is the first step to using trusted AI that you