Try Salesforce If you sell to other businesses in the morning and to everyday shoppers by afternoon, you already know the whiplash. One buyer wants a spec sheet and three approvals before they’ll even take a call. The other wants a scroll-stopping offer they can act on in ten seconds. Trying to write one marketing […]
10 B2B Vs. B2C Marketing Tips for Small Teams Read More »
The average customer satisfaction (CSAT) score your service team tracks fell this week. Before anyone decides whether customers are less happy, someone has to answer a plain question; where does the number come from? Usually that means a ticket to whoever built the data pipeline, and a wait. The answer is already in your org,
With Salesforce Catalog, agents stop guessing how your org works Read More »
In the agentic AI era where attackers move from initial access to lateral movement in minutes, security operations teams (CSOC) cannot afford to lose hours sifting through an inbox. When triage operates at the speed of manual email reviews, the window for containment narrows fast. Staying ahead of modern threats meant rethinking how security intake
Imagine you and your team designed and built new features for Salesforce over the past several months. The release goes live this weekend, but when users log into the system on Monday, they cannot do their jobs. Sales reps cannot edit Opportunities they own, Sales Managers cannot see their team’s pipeline, and Administrators do not
Design a Salesforce Persona-Centered Security Model Read More »
Standing up a new contact center platform used to mean months of work. Teams stitched together a CRM, a phone system, a chatbot, and a reporting tool, then spent weeks mapping data between them. Every new channel meant another integration project. That’s changing. An agentic contact center brings AI agents, human reps, and customer data
From Months to Minutes: How to Launch an Agentic Contact Center Fast Read More »
Every team has best practices that live in someone’s head. There’s the way your top-performing sales reps prep for a first call. There’s the checklist a manager runs before a forecast review. And someone always remembers the exact steps for getting meeting notes into the right record. For the few people in the know, these
Introducing AI Skills in Coworker: Turn Your Best Practices Into Reusable Workflows Read More »
Your business is bigger than the app you build on Salesforce. Your customers aren’t just buying software. They need the external platforms, implementation services, and support that turn software into business results. Until now, none of that could be sold alongside your managed package through AgentExchange. Now it can: for the first time, you can
Sell Your Full Portfolio on AgentExchange, in One Private Offer Read More »
Try Salesforce You send the campaign out on Tuesday. By Thursday, forty people clicked, a dozen replied, and three asked about pricing — and the only record of any of it lives in a spreadsheet and your mind. An email authoring agent for marketing remembers it all, and to be honest, sends a pretty good
3 Ways an Email Authoring Agent Can Boost Your Marketing Campaigns Read More »
Built by Salesforce AI Research, GIFT-Eval-CTX measures how effectively LLMs and agentic AI convert forward-looking context, such as promotions or weather events, into precise forecasts. The benchmark demonstrates that feeding structured operational context into agentic AI drastically cuts error rates, turning static predictions into reliable, proactive planning. Moving Beyond Historical Data In enterprise operations, traditional
Introducing GIFT-Eval-CTX: An Open-Source Benchmark for Contextual Forecasting Read More »
Veterans, transitioning service members, and military spouses bring extraordinary skills to the civilian workforce, but the path to employment is rarely straightforward. Now, the nonprofits that support them are using AI agents to scale access. Salesforce is proud to pair career pathways with technology and philanthropic support that expands the capacity of the organizations dedicated
How Veteran Nonprofits Are Using AI Agents to Serve Those Who Served Read More »
