CRM

Extend Data 360 with the Power of Code: Introducing Code Extension

In the era of Agentforce and AI, data is the fuel behind intelligent customer experiences. Salesforce Data 360 has transformed how organizations unify and harmonize data using no-code and low-code tools. But as data strategies mature, pro-code developers, data engineers, and data scientists increasingly face complex scenarios that demand the precision and flexibility of custom

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I’m already using another vendor for AI. Why should I consider Salesforce?

As Senior Director of AI Product Growth at Salesforce, my role oversees a wide variety of customer engagements. From troubleshooting an escalation, to navigating a strategic framework to accommodate AI agent initiatives. During these conversations, customers are often experimenting with multiple AI vendors and reluctant to trial more. They’re sometimes surprised when I say, “Keep

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Asking for a Friend: What’s the Difference Between Email Delivery and Email Deliverability?

Asking For a Friend is a blog series where we take the buzzwords, acronyms and trending terms flooding your marketing feeds and explain them in plain English. No jargon, no fluff, just the stuff you actually need to know.  The email marketing realm can be a confusing place full of what seems like hundreds of

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Navigating Risk: How Trusted Services Power a Modern GRC Strategy

Key Takeaways A proactive GRC framework helps organizations safely manage sensitive data required for AI innovation. Gain essential visibility and control over sensitive data and user behavior across multiple environments. Streamline data protection and satisfy complex compliance standards by automating essential privacy workflows. This summary was created with AI and reviewed by an editor. To

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Meet the 2026 Salesforce Architect Ambassador Pilot Cohort

Today, we’re excited to introduce the 2026 pilot cohort of Salesforce Architect Ambassadors. These architects represent some of the most experienced and community-minded leaders in the Salesforce ecosystem. Over the coming year, they’ll help scale the reach and adoption of Salesforce architecture best practices by leading workshops, mentoring architects, sharing expertise, and strengthening local and

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What Does It Actually Look Like When AI Handles Order Servicing?

There’s a lot of talk about how AI agents will transform order support, making the customer journey more enjoyable and reducing call center costs for businesses. But for many operations and customer service leaders, it still feels abstract. While it’s clear that AI can answer common questions and even help with straightforward customer requests, some

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