CRM

On the Agentforce 360 Platform, what starts as a request for a “simple form” can quickly lead to a series of architectural decisions. While the technical execution of a form may be simple, making the right decisions for its long-term success is a significant challenge. You must account for data integrity, security, and a fragmented […]

At Salesforce, we believe that talent knows no bounds, and that different perspectives fuel innovation. Few stories exemplify this more powerfully than that of Luis Salazar, who joined us in 2025 as an apprentice in the Office of Accessibility. Luis was the first apprentice on the People with Disabilities program and he is now going

You’re two weeks from shipping an agent to production and you’re staring at the same question you’ve been circling for a month: how much of this should I let the model decide? Not whether to use a model at all. That decision’s already been made. But which decisions the model gets to make. The one

Salesforce is expanding its partner ecosystem for life sciences, aimed to help accelerate the industry’s imperative to transform into Agentic Enterprises. This growth includes deeper collaborations with leading Systems Integrators (SIs), specialized Content Partners, and Independent Software Vendors (ISVs), all designed to help pharmaceutical and medtech companies reimagine their operations for the agentic era.  As

For years, “Email-to-Case” has been the backbone of customer service. But as any developer who has managed a high-volume support org knows, raw inbound text is a double-edged sword. Without metadata, your support queue is just a wall of unstructured data that requires manual hours to sort, tag, and route. In the era of the

Welcome to Asking For a Friend, a blog series where we take the buzzwords, acronyms and trending terms flooding your marketing feeds and explain them in plain English. No jargon, no fluff, just the stuff you actually need to know.  If you’ve noticed your text messages looking a little more polished lately – read receipts,

Try Slack for Small Business The old way of running a growing business meant a race against the clock, losing minutes to app-switching and digital noise. Welcome to the new way to work: Slack shortcuts. These powerful, quick actions transform your digital workspace into a focused hub, keeping you in the flow of work and

Digital transformation has led many organizations to adopt a growing number of tools to support their operations. From marketing automation platforms and fundraising systems to analytics solutions and event management tools, each technology plays an important role in improving efficiency and enabling better decision-making. However, as technology ecosystems expand, organizations often discover that the real

Field service has traditionally been seen as a cost-center. Expensive to staff, complex to schedule, difficult to optimize. But what if field service could deliver measurable ROI? Modern operations with Agentforce Field Service and Operations are delivering dramatic cost savings, productivity gains, and smarter resource allocation. A new independent study from Forrester set out to