Search Engine Marketing

Google rolls out Gemini 3 Flash to AI Mode in Search globally

Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues to transition toward an AI-first search approach. More queries could be answered directly in AI […]

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How to use Google’s Channel Performance report for PMax campaigns

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of transparency into channel performance has been a persistent frustration.  Now, Google is beginning to provide some answers.  The rollout of the new Channel

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How conversational AI is changing the economics of paid search

Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on.  ROAS increases 13-fold when users engage with Copilot before performing a search, according to Microsoft. Drawing from billions of first-party audience insights across Microsoft’s consumer ecosystem – including Bing, Edge, Xbox, LinkedIn, and Activision – Copilot identifies high-value

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