Search Engine Marketing

Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins — giving advertisers long-requested control without submitting support tickets. What’s happening. Advertisers can now create and manage shared negative keyword lists directly in the UI. Lists support up to 5,000 negative keywords (one per line) and can be applied […]

Google published a new help document outlining how passkeys work in Google Ads — a timely move as advertisers face a rise in account hacks and phishing attempts. What’s happening. The new help page explains how passkeys function as a passwordless, phishing-resistant login method in Google Ads, and clarifies when they’re required — including for

A patent document published by Google hints that Google Search may take searchers from the search results page, to an AI-generated page which is super personalized to answer the query, as opposed to taking that searcher to a web page. Patent. The patent is named AI-generated content page tailored to a specific user and was

ChatGPT now has more than 900 million weekly active users, OpenAI announced. This is the first time OpenAI has publicly cited the 900 million weekly active user mark. Why we care. User behavior continues to fragment beyond traditional search. If 900 million people use ChatGPT weekly, discovery, research, and product comparisons are increasingly happening within

You can now generate custom PPC tools in plain English. With GPT-5 enabling complete program generation, the competitive edge belongs to those who master AI-assisted automation. Frederick Vallaeys is building tools in minutes, not days or months, with AI. Vallaeys spent 10 years at Google building tools like Google Ads Editor, then another 10 building

SEO is transitioning from rank, click, and convert to get scraped, summarized, and recommended.  We’ve entered the era of invisible attribution known as the dark SEO funnel — where traditional top-of-funnel (TOFU) traffic is collapsing, the messy middle is getting messier, and SEO success can no longer be measured by clicks.  Up to 84% of