Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Universal Commerce Protocol (UCP): What You Need to Know Read More »
Google expands Search Live to 200+ countries, powered by its new Gemini 3.1 Flash Live model with multilingual voice and camera search in AI Mode. The post Google Takes Search Live Global With Gemini 3.1 Flash Live appeared first on Search Engine Journal.
Today, Google released Google Search Live globally where AI Mode is available, for these languages and regions. This brings Search Live to more than 200 countries and territories. Google credits its new audio and voice model, Gemini 3.1 Flash Live, which it says “delivers even more natural and intuitive conversations.” The “new model is also inherently
Google Search Live expands globally where AI Mode is available Read More »
Google is launching new Performance Max controls and reporting: audience exclusions, expanded reporting, and budget forecasting tools. What’s new. Google announced a mix of “steering updates” and “actionable insights” for PMax: First-party audience exclusions: You can exclude customer lists to shift spend toward net-new customer acquisition instead of repeat conversions. Budget reporting: A new in-platform
Google PMax gets new exclusions, expanded reporting features Read More »
Automated traffic grew 23.5% year over year in 2025 — about eight times faster than human traffic, which rose 3.1%, according to HUMAN Security’s State of AI Traffic report. AI-driven traffic appears to be a major contributor to that growth, with average monthly volume increasing 187% year over year, while traffic from AI agents and
Automated traffic is growing 8x faster than human traffic: Report Read More »
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance. The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.
Google introduced a new user agent, called Google-Agent, that signals when AI agents act on users’ behalf, marking an early shift toward agent-driven web interactions. What happened. Google added Google-Agent to its list of user-triggered fetchers on March 20 and has begun a gradual rollout. The Google-Agent user agent identifies requests made by AI agents
Google-Agent user agent identifies AI agent traffic in server logs Read More »
While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing quarter, Google has introduced more functionality and visibility. Additional reporting is helpful, but what matters is what you can actually act on. While you can’t control everything in Performance Max, there are specific levers that
The parts of Performance Max you can actually control Read More »
A company called Clickout Media is being called out for buying trusted news and niche sites, replacing them with AI-generated gambling content, and abandoning them after Google penalties. Some call this “parasite SEO,” but to me it sounds more like large-scale search spam. What’s happening. The company acquired sports, gaming, and tech sites, then rapidly
Report: Clickout Media turned news sites into AI gambling hubs Read More »
Like it or not, everyone is fishing in the same pond. As content marketers and SEO practitioners, we all have the same subscriptions to Semrush and other SEO tools, giving us access to the same data as our competitors. If we all have the same tools, aren’t we just writing the same content? There’s a
How to use first-party data to find high-impact content ideas Read More »
