A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking. The post How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO appeared first on Search Engine Journal.
Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app. The post Google Expands Personalization Across Search, Discover & News appeared first on Search Engine Journal.
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting Oct. 1, as the platform pushes advertisers toward conversion-based targets and other automated bidding controls. Existing campaigns with Max CPC limits won’t immediately lose them, while portfolio bid strategies and several other bidding strategies
Microsoft Advertising removes Max CPC from new standalone bidding campaigns Read More »
Google Discover will allow you to use conversational search to customize your feed to content that better matches your desired topics. Google wrote, “you’ll be able to tap any three-dot menu in your feed to tell Google the exact topics or links you want to see more (or less) of, in your words.” How it
Google Discover lets you customize your feed using conversational search Read More »
Google is offering a new Preferred Source button for publishers that makes the subscription process smoother while keeping readers on your site. Now when a user clicks on the Preferred Source button, it adds the site as a Preferred Source on Google and immediately directs them back to where they left off on the publisher’s
Google makes the Preferred Source button more seamless Read More »
Meta is expanding Meta AI for small businesses, giving advertisers the ability to connect their Meta ad campaigns and Google Workspace data directly to the AI assistant for campaign analysis, optimization and automated reporting. The new capabilities are rolling out across Meta AI on the web, mobile and desktop, giving paid media advertisers another AI-powered
Meta AI can now analyze and optimize Meta Ads campaigns Read More »
After years of auditing Google Ads accounts, one thing continues to surprise me. So many customer relationship management (CRM) tools still aren’t talking to Google Ads. Somewhere between the form submission and the sales pipeline, lead quality data just disappears. Yet that data is one of the most valuable signals Google Ads could learn from.
How to improve Google Ads lead quality with CRM data Read More »
Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search Engine Journal.
The Conversion Setup Errors That Break Smart Bidding Read More »
There’s plenty of noise in the search industry about what does and doesn’t move the needle for AI visibility. Questions about FAQ schema, content volume, and llms.txt are important foundational considerations. That said, the real goal is to drive actionable next steps from consumers — something that’s harder when AI increasingly acts as a billboard
3 phases to build authority and earn AI citations Read More »
Google is expanding AI Max for Search campaigns with new testing and planning capabilities designed to help advertisers understand the impact of changing budgets, ROI targets and campaign settings before committing to them. The updates include multi-campaign A/B testing, experiments that support brand and location controls, and new Performance Planner capabilities. What’s new. Starting in
Google adds new AI Max testing and planning tools Read More »
