Search Engine Marketing

Google clarifies sensitive audience targeting rules for Demand Gen campaigns

Search Engine Marketing /

Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote products or services tied to sensitive interest categories. The big picture. The update appears in Google’s “Restricted targeting in Personalized Advertising” policy documentation and focuses on explaining potential ad serving limitations […]

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Microsoft expands Audience Ads eligibility for cryptocurrency exchanges

Search Engine Marketing /

Microsoft is widening advertising opportunities for cryptocurrency exchanges by allowing them to run Audience Ads in all markets where crypto advertising is already permitted. The big picture: The update extends cryptocurrency advertising beyond traditional search placements, giving eligible exchanges access to Microsoft’s Audience Ads inventory across its broader network. What’s changing. Microsoft has updated its

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Cloudflare: Bots now make up 57% of webpage requests

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Bots now make up the majority of webpage requests worldwide for the first time, according to Cloudflare CEO Matthew Prince. Prince posted on X that automated traffic now accounts for 57.3% of worldwide HTTP requests to HTML content, compared with 42.7% for humans, according to Cloudflare’s data. Prince’s 2027 forecast arrived early. Prince predicted in

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AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy via @sejournal, @gregjarboe

Search Engine Marketing /

Marketing expert Ann Handley reframes AI literacy as judgment literacy, emphasizing when to avoid AI rather than perfect prompts. The post AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy appeared first on Search Engine Journal.

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4 ways to track AI search visibility when attribution falls short

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Most attribution models were built for a world where people clicked links. Someone searched, clicked a result, landed on a page, and eventually converted.  Analytics platforms could connect those actions together and give you a reasonably clear picture of what was working. The system wasn’t perfect, but at least the path was visible. Now, AI-generated

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Delegation search: Why users outsource decisions to AI

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Search used to be about retrieval. You’d open multiple tabs. Compare sources. Read reviews. Cross-reference information. Decide for yourself. But increasingly, search is becoming something else entirely: delegation. Users are realizing they no longer need to compare 15 different pages or bounce between Google, Maps, reviews, forums, and videos to make a decision. For the

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How TV ads create search demand — and what to do about it

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The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox

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