Search Engine Marketing

Google’s August 2024 core update started on August 15, 2024 and completed 19 days later on September 3, 2024. Early on, we saw some signs of life for sites hit by the infamous September 2023 helpful content update. But honestly, most of those sites did not see enough traffic rebound to make enough of a dent to make

Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds and hundreds of questions from business owners who have had questions about GBP.  Below are some questions that are frequently asked by users just like you. 1. Can random people

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show you how to use display campaigns correctly in all stages of the funnel to make them profitable.  Display campaign: Your targeting

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience segments are impossible to refine or optimize since you do not know why the ad is being displayed. Well-crafted audience segments can be optimized similarly

Google has made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. But Google also expanded what product each crawler affects with a new section next to each crawler and added a robots.txt snippet for each crawler to demonstrate how to use