Getting your brand into AI-generated answers may not be enough if the narrative isn’t believable. A new analysis modeled believability across seven AI platforms. The post AI Mentions May Not Translate To Trust, New Analysis Suggests appeared first on Search Engine Journal.
Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data. The post Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance appeared first on Search Engine Journal.
Google is expanding experimentation capabilities in Performance Max, giving advertisers more ways to test creative assets and measure campaign performance before making large-scale changes. What’s happening. Google is rolling out new asset experiments for Performance Max campaigns, allowing advertisers to test how different creative assets affect results. The feature enables marketers to compare entirely new
Google adds new Performance Max asset testing tools Read More »
OpenAI is expanding its advertising ambitions inside ChatGPT, beginning an early test that allows multiple advertisers to appear within a single ad placement. What’s happening. The company is testing multi-advertiser ad units across a small subset of ChatGPT ads, according to a product update sent to advertisers. Rather than displaying a single sponsored result, the
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements Read More »
Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What’s happening. On July 6th Google will update its Local Services Ads policies to improve readability, revise terminology, and remove requirements that no longer apply to advertisers. As part of the update,
Google to update Local Services Ads policies in July Read More »
Eye tracking reveals what analytics can’t: where different markets look first, what they skip, and why your “universal” layout is losing you conversions. The post Optimizing For Attention: How Eye Tracking Can Help Your International Strategy appeared first on Search Engine Journal.
Traditional share of voice (SOV) is effectively obsolete, yet many organizations have replaced it with an equally flawed successor: AI share of voice. Software vendors now claim to measure brand visibility across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms using a single percentage score. The problem is that these metrics rely on a hidden
The problem with AI share of voice and 3 metrics that matter more Read More »
People have been calling the keyword dead since at least 2010. Yet here we are in 2026, still using keywords to show ads on Google. Advertisers weren’t wrong to equate the loss of control with the death of the keyword. The keyword simply couldn’t disappear until Google had something better to replace it. At Google
Google AI Brief may be the replacement keywords never had Read More »
Google’s Ask Maps transforms local search by requiring complete business profiles to answer complex queries with multiple conditions. The post Google Ask Maps Updates – How They Impact Your Business Profile appeared first on Search Engine Journal.
Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That’s usually the wrong goal. The optimal balance changes constantly based on business stage, market saturation, seasonality, competitive pressure, and revenue objectives. Yet many teams still treat the funnel split as a fixed decision: 40% upper funnel, 60% lower
Stop looking for the perfect PPC budget split Read More »
