Search Engine Marketing

AI-forward campaigns are a B2B growth gold mine — if you’re patient

Search Engine Marketing /

If your entire Google Ads strategy consists of targeting brand and non-brand keywords, you’re limiting growth. If performance is declining, it’s not the platform — it’s the strategy. People don’t discover you through non-brand search. They research on Reddit, ChatGPT, Facebook, LinkedIn, and YouTube. They watch demos, read testimonials, and learn about your brand long […]

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Google released v23.2 of the Google Ads API

Search Engine Marketing /

A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools. Key changes in this release. A new VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided — giving developers clearer visibility into auto-enhanced creative A new AppTopCombinationView resource

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Google adds seasonal creative theming to PMax asset groups

Search Engine Marketing /

Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance Max, letting advertisers apply seasonal themes to existing asset groups without rebuilding from scratch. How it works. Advertisers can clone a high-performing asset group and apply a theme — Google then generates themed image variations

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If your local rankings are off, your map pin may be the reason

Search Engine Marketing /

The local SEO community remains locked in a permanent debate over the “hide address” toggle for service area businesses (SABs). Most owners view this switch as a simple privacy setting. In reality, it’s a high-stakes decision that dictates how Google’s algorithm interprets your physical relevance. Does your defined service area influence where you rank?  Does

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Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse via @sejournal, @brookeosmundson

Search Engine Marketing /

This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads. The post Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse appeared first on Search Engine Journal.

Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse via @sejournal, @brookeosmundson Read More »