OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users. The post ChatGPT Adds Shopping Research For Product Discovery appeared first on Search Engine Journal.
ChatGPT Adds Shopping Research For Product Discovery via @sejournal, @MattGSouthern Read More »
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.
Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. The post Google’s Mueller Questions Need For LLM-Only Markdown Pages appeared first on Search Engine Journal.
Black Friday is peak retail season, yet many brands still lose money on Google Shopping ads for products they’ve already sold out of. The problem. Ads continue to run after items go out of stock, triggering cost-per-click charges with little to no chance of conversion. In a ShoppingIQ study of 500 global retailers, 97% continued
Study finds major waste in Google Shopping ads on Black Friday Read More »
A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber Monday (BFCM) consistently harms efficiency — even though the platforms keep recommending them. The big picture. Smart Bidding’s models are designed to anticipate predictable retail spikes. Optmyzr’s analysis of tens of billions of impressions across
Study: Why seasonality adjustments keep failing advertisers on Black Friday Read More »
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer audience signals without manual setup. Driving the news. Google will begin automatically linking accounts when its signals show a “high-confidence connection.” Admins and channel owners
Google to auto-link YouTube channels and Google Ads accounts Read More »
Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit assets” panel — no YouTube channel or Shared Library required. Driving the news. The feature, spotted in the Google Ads UI, adds a simple “Upload” tab during asset creation in PMax campaigns. A highlighted upload
Google Performance Max gets direct video uploads Read More »
OpenAI announced a visual upgrade to ChatGPT, adding more images from the web for answers about people, places, products, and other common topics. How it works. The update takes ChatGPT from simple answers to a more search-like experience: Images will appear when they add clarity. The web-sourced images will appear next to the most relevant
ChatGPT adds more images to answers Read More »
Gary Illyes, an analyst with the Google Search team, posted his reaction to a Microsoft Bing article written by Fabrice Canel and Krishna Madhavan of Microsoft, about how AI Search is changing how conversions are measured. Coevolve. Gary Illyes wrote on LinkedIn: “I know for sure however is that SEM and SEO will need to coevolve with
Google: SEM and SEO will need to coevolve with search since SEO is not dead Read More »
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie Consent appeared first on Search Engine Journal.
