Search Engine Marketing

Google Ads adds Gemini-powered dashboards for real-time insights

Google is bringing Gemini into Google Ads dashboards, aiming to make data analysis more interactive, visual and accessible. What’s happening. Google Ads is rolling out a new Dashboards feature that lets advertisers explore performance data using charts, graphs and tables, powered by Gemini. Users can customise views simply by typing prompts, with the dashboard updating

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Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.

Google Discover has publisher profile pages. They live at profile.google.com/cp/ and appear when someone taps a publisher’s name on a Discover card. These pages aren’t new. They launched in August 2025 with the Follow button rollout, and by November 2025 Google’s documentation referred to them as “source overviews.” For most of the 47,000+ publishers we

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The delegation boundary: How AI decides which brands win

The AI engine pipeline runs 10 gates from discovered through won. Discovered is the bot finding your page. Alongside selected, crawled, rendered, and indexed, those five infrastructure gates get you legible to the machine.  Annotated, recruited, grounded, and displayed are the four competitive gates where the algorithm decides whether your brand is the brand it’s

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OpenAI adds product feed ads to ChatGPT

OpenAI is making a clearer push into e-commerce advertising by letting retailers generate ads directly from their product catalogues inside ChatGPT. What’s happening. Retailers can now connect product feeds to ChatGPT, allowing the platform to automatically create ads using product names, images and attributes, instead of building campaigns manually. The ads themselves don’t change for

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How soft 404s and indexing issues caused a 90% traffic collapse

When a website migration goes wrong, the consequences can be a devastating loss of organic traffic and revenue. But what happens when the damage isn’t immediately visible? What if Google is silently deprioritizing your content, page by page, until your traffic has evaporated? This is the case study of how a multinational media organization lost

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Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? via @sejournal, @theshelleywalsh

Enterprise content leaders are scaling AI output and struggling to do it well. The highest-maturity organizations already know why. The post Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? appeared first on Search Engine Journal.

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How negative information spreads from Wikipedia into AI search

Wikipedia was once widely considered an unreliable source. Today, however, it’s often treated as a credible reference point because of its extensive citations and collaborative editing process. It’s also one of the primary sources AI search systems rely on. Alongside Reddit, Wikipedia heavily influences the information surfaced by ChatGPT and Google. The downside to this

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