Watch this video on YouTube Duane Forrester has watched search evolve from the days of meta keyword stuffing and penny clicks through mobile, personalization, “(not provided),” AI, and LLMs. After more than 25 years in the industry, including a decade at Microsoft, Forrester believes search is entering another foundational shift. To him, it feels a […]
Duane Forrester: AI is rewriting SEO, but the mission is the same Read More »
AI labs are buying pre-2022 books to avoid training on AI slop while quietly building text watermarking, exposing why content-at-scale strategies are a losing bet. The post The House Doesn’t Publish Its Tells appeared first on Search Engine Journal.
The House Doesn’t Publish Its Tells via @sejournal, @pedrodias Read More »
AI agents, AI-connected IDEs (Integrated Development Environments), and coding assistants such as Claude Code, Cursor, and OpenClaw are gaining traction. Production typically relies on two distinct techniques: Building an AI tool within the platform (for example, Claude Code through Claude Desktop) that you can use across multiple sessions. Using these technologies to build a standalone
How to build an E-E-A-T checker with Claude Code Read More »
Review content creators — including YouTubers, websites, and social media personalities — can add significant value, even if some long-term effects become parasitic. By parasitic, I mean something specific: over time, a review publisher may continue earning commissions from customers who already knew about the brand, were researching it, or were otherwise already in its
How to measure the true value of creators and review content Read More »
AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons. The post Google’s Generated Interfaces Could Compete With Tool Pages appeared first on Search Engine Journal.
Transition requires communication. There’s no way around it if you want to succeed. Whenever a transition affects other people, communication — and how it’s handled — is central to success. Search marketers are facing an organizational transition, though they’re hardly unique. Here, too, communication sits at the center. LLM visibility is the immediate search marketing
LLM visibility starts with better internal communication Read More »
Google has confirmed the August 2026 spam update, which was released on Tuesday, August 18th at around 12:30 pm ET, is now done rolling out. The update finished rolling out on August 21, 2026 at 4:50 am ET. Google’s announcement. Google posted about the update on its incident dashboard and wrote: “Released the August 2026 spam update, which applies
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Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively. The post What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] appeared first on Search Engine Journal.
Citation tools answer a different question than rank trackers did: not why you appeared, but whether the phrase you’re chasing has already settled. The post The Keyword Universe Was Always Smaller Than We Thought appeared first on Search Engine Journal.
The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester Read More »
Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets. The post Microsoft Ads Is Removing Max CPC From New Campaigns appeared first on Search Engine Journal.
Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson Read More »
