Search Engine Marketing

Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance. The post Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes appeared first on Search Engine Journal.

Google announced a new query fan-out framework that is described as ready for production-scale search. The post Google Announces New Query Fan-Out Framework: R4T-Diffusion appeared first on Search Engine Journal.

A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew. The post Google Search Decline Steepened To 40% YoY For Publishers appeared first on Search Engine Journal.

YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages. The post YouTube Adds Shopping Features To Ask YouTube AI Search appeared first on Search Engine Journal.

OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next. The post ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together appeared first on Search Engine Journal.

Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit. The post Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now appeared first on Search Engine Journal.

AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake. The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engine Journal.

Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show. The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.

Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.

AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first. The post Which Data Sources Should You Care About For AI Search? appeared first on Search Engine Journal.