Search Engine Marketing

ChatGPT Ads adds automated bidding, platform targeting

ChatGPT Ads is adding a new Maximize results bid strategy, platform-level targeting and view-through conversion reporting, while expanding into Brazil and Mexico The updates give advertisers more control over where campaigns appear while simultaneously introducing more automation into how bids are managed. What’s new. Advertisers can now select Maximize results as their campaign bid strategy,

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Google expands Local Services Ads categories ahead of migration

Google expanded the list of businesses eligible for Local Services Ads (LSAs), adding more granular categories across restaurants, automotive services and beauty businesses as it prepares to migrate LSA campaigns into Google Ads. A comparison of Google’s previous and current “Getting started with Local Services Ads” documentation shows the underlying LSA model remains largely intact,

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