A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.
Direct Traffic & Popularity – Correlation, Not Causation via @sejournal, @TaylorDanRW Read More »
Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or build. If you’ve used Claude, ChatGPT, or Gemini for marketing work in the last six months, you’ve probably hit the same wall I have. The chat is great
AI skills: The next layer of marketing automation by Optmyzr Read More »
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.
A Liquid Web rebrand of StellarWP plugins triggered backlash after users reported missing pages, login issues, and license confusion. The post Liquid Web WordPress Plugin Rebrand Triggers Backlash appeared first on Search Engine Journal.
Liquid Web WordPress Plugin Rebrand Triggers Backlash via @sejournal, @martinibuster Read More »
Google is expanding its push into AI assistants for advertisers and retailers, embedding guidance tools directly into Merchant Center to simplify setup, troubleshooting and optimization. What’s happening. Google has been spotted testing Merchant Advisor, an AI-powered chatbot integrated into Google Merchant Center. The feature is currently in beta and appears designed to provide merchants with
Google tests Merchant Advisor inside Merchant Center Read More »
Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries. The post Google Quietly Changed How Search Terms Are Reported For Some AI Queries appeared first on Search Engine Journal.
Google Search Query Reports are becoming less literal and more AI-interpreted, reflecting inferred intent rather than exact user searches. What’s happening. Google has clarified that the search terms shown in Search Query Reports may not exactly match what users typed. Instead, the platform may display the “closest approximation” of a query because of the complexity
Google says Search Query Reports may not show actual user searches Read More »
Condé Nast now plans its business “as if search is zero” after years of Google algorithm updates and AI Overviews reducing visits to publisher websites. That’s according to CEO Roger Lynch, who was interviewed on TBPN, the tech media network that bills itself as “technology’s daily show” and was acquired by OpenAI in April. What
Condé Nast expects search to become a single-digit of its traffic Read More »
Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines. The post Condé Nast CEO: Plan As If Search Traffic Will Be Zero appeared first on Search Engine Journal.
Condé Nast CEO: Plan As If Search Traffic Will Be Zero via @sejournal, @MattGSouthern Read More »
The release of TurboQuant will completely change how we think about AI and SEO. This new algorithm from Google will greatly reduce computing power and energy by allowing for the massive compression of LLMs and vector search engines. Using six times less memory and running eight times faster, all without losing accuracy, the high cost
Why TurboQuant could accelerate the shift to entity-driven SEO Read More »
